Smart strategy. Psychology-backed messaging. Ad campaigns that generate leads, revenue, and real returns.
REVENUE REACHED
LEADS LANDED
ROAS
LANDING PAGE CONVERSION
REVENUE
REACHED
LEADS
LANDED
ROAS
LANDING PAGE
CONVERSION
REVENUE REACHED
LEADS LANDED
ROAS
LANDING PAGE CONVERSION
Ready to hook your audience? 🐟 The RICH Messaging® Podcast is bringing you part 1 of this three-part series on the psychology of hooks. I’m going beyond the usual lists…
Best Buy. Coca-Cola. PayPal. Dunkin’ Donuts. Super Sunday. 🍨 Coincidence? Not exactly. In this episode of the RICH Messaging® Podcast, we’re digging into the hidden psychology of alliteration and why…
Different buyers need different messages at different stages. In this episode of the RICH Messaging® Podcast, I explore the 5 Stages of Awareness and why tailoring your messages throughout the…
One number can change everything! 🥂 Imagine you’re shopping at the mall and see a watch in the window for $10,000. Curious and a bit intrigued, you walk into the…
Did you know a whopping 45% of salespeople miss their quota?* Yes, hearing that—if you’re a business owner or marketer—is like being subjected to the excruciating misery of nails being scraped across a chalkboard…for an hour. There’s hope; keep reading. The misery of every business It seems most businesses finish their year-end planning and look…
Did you know that according to 2016 statistics published by the Small Business Administration (SBA), about 50% of all businesses survive at least five years, and that number drops to 1/3 after 10 years or more.* Whoa! The importance of keeping your eye on the ball can’t be overstated. Lots of small…
Did you know that hundreds of thousands of businesses¹ retain the services of a marketing consultant? Whoa! That’s a ton of much-needed help and support given. And why not? Marketing consultants are critical to the success of many businesses both large and small. There are so many benefits of hiring a marketing…
Did you know Universal Studios Hollywood had 7.1 million visitors in 2015? Ay caramba! That’s a lot of people, memories, families, kids, and MONEY-SPENDING customers! Yes, I said customers. Many times, people look at theme parks such as this and think it’s just an amusement park meant to simply entertain. Well, that’s partially true….
Did you know over 90% of companies will only buy from other companies they trust?¹ There’s a lesson here, folks! If you want sales, you have to build trust—it’s really that simple. But some companies just don’t learn. I had a not-so-great experience with a home improvement vendor (who shall remain nameless) that I…
Did you know that in 2013, retail sales topped $4.5 trillion and are expected to exceed $5.5 trillion in 2018?* Jiminy Cricket! Who says retail is dead? With so much focus on the online and digital marketplace, it’s easy to forget that ecommerce sales only represent about 6% of overall retail sales.* Don’t…
Did you know that according to the U.S. Census Bureau, over 75% of businesses have no website?* Yikes! ? Yep, a bit unfortunate and can you say, SCARY!!! You would think something like a website would be a marketing must-have for all businesses, but clearly that’s just not the reality. My suspicion is…
80% of consumers would be more tempted to buy from Amazon if they were offered free shipping. 66% would buy if they were offered next-day delivery and 64% said they would buy if they were offered free returns.* Can you say, cha-ching? If your business isn’t using promotions, you’re leaving money on the…
The E! Reality Series Botched was just renewed for its third season set to air in 2016— pulling in 1.8 million viewers. Wowza! People love their before-and-after’s. I love them too and they’re so addicting, aren’t they? So I thought I’d bring you 5 more mouth-watering before-and-after’s that pack a copywriting punch. Finding the perfect…
Did you know there are 211,000,000 pieces of online content created every minute?!* You read it right—that’s 211 million with an M. Can anyone say, holy cow! Hey, content marketing and lead generation work, clearly, or else businesses wouldn’t invest the time, energy, or expense to do it. But there is a proven…
According to statista.com, print advertising spending in the United States is expected to reach $15.1 billion in 2016.* That’s a lot of ink and paper! If you are going to invest that much dough into print advertising, make sure you are doing everything possible to make the biggest impact on both your business…
Over 155 billion pieces of direct mail were processed in fiscal year 2014, and 80.9 billion of those pieces were advertising related!* Who says direct mail is dead? Clearly, direct mail is still a very viable option for delivering relevant messages to targeted audiences…and it’s highly measurable. And let’s face it—am I the…
Oh, the guarantee…Wouldn’t it be great if we could guarantee everything—like spouse fidelity, our heartbeat, or even our life happiness? Ahh…bliss. Maybe we can’t guarantee those things but if you’re a business owner or have something to sell, a guarantee can be a powerful marketing puzzle piece that can have a major impact…
7 Eleven is the world’s largest convenience store chain with some 55,000 stores in 16 countries, of which more than 10,400 are in North America!* Holy smokes—who says being convenient doesn’t pay? What does this tell you? Well, it tells you that people love convenience, especially if it will help save them precious…
Valentine’s Day spending exceeded $18 billion in 2015!* Whoa, that’s a lot of chocolate, right? Make people fall in love with you all-year-round. Below are a few ways to get people to always say YES, fall more in love with your product or service, or at least take another loving look at you….
You’re eating dinner with your family, or just getting home from work, or are enjoying sleeping in on a Saturday morning, when the phone rings . . . it’s a telemarketer! I know, I know, don’t scream. If you’re like me you cringe when you even think a telemarketer is calling. You dread being…
Campaign Type: Webinar to Launch
Client Industry: Health & Wellness
Ad Emotional Triggers Used: Aspiration, pain amplification, hope
Best Performing Ad Hook: How would it feel to stop ignoring mirrors because you aren’t happy with your weight?
Click-through Rate for Open Cart Ad: 4.9% (Industry avg. for warm audience is 2%)
Offer: Free webinar
CTA: Sign up for the training now.