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Episode 13: Map Your Buyer’s Journey to “Yes” (And the Messaging Missteps that Can Derail It)

Different buyers need different messages at different stages.

In this episode of the RICH Messaging® Podcast, I explore the 5 Stages of Awareness and why tailoring your messages throughout the buyer’s journey is critical for conversions.

You’ll also learn what buyers need to hear at each stage, how persuasive messaging influences decision-making, and the common messaging missteps that can derail conversions before prospects ever reach a ‘yes’.

What Are the 5 Stages of Awareness?

The 5 Stages of Awareness is a messaging framework that was developed by the famous copywriter Eugene Schwartz. This framework helps you understand what a potential buyer knows, what they don’t know, and what they need to hear next.

Here are the 5 stages of awareness:

  • 1st stage is Unaware
  • 2nd stage is Problem Aware
  • 3rd stage is Solution Aware
  • 4th stage is Product Aware
  • 5th stage is Most Aware

4 Conversion-boosting Takeaways From This Episode:

1️⃣ What the 5 Stages of Awareness are and why you should put them to memory.

2️⃣ What buyers are thinking at each stage.

3️⃣ Example messaging phrases you can adapt and use immediately.

4️⃣ How to get a free guide to keep your buyers on the right course.

Useful Resources Mentioned In This Episode

  • Get the Free Guide: Why Buyers Get Lost on the Road to “Yes” and How to Course-Correct Your Messaging. See all 5 stages of awareness, the psychological triggers behind each one, and the 14+ messaging examples that move buyers closer to a “yes”. Click here
  • Get Podcast Alerts + exclusive content. Click here

Want Even More From Me?

  • Grab the Book: Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This guide offers psychological insights into exactly how to craft more persuasive messages and avoid common pitfalls. Here’s the link

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If you enjoy this episode and have a real ‘aha’ moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts! Thanks for tuning in to RICH Messaging®.

I’ll talk to you again soon!