When it comes to social media marketing, having social profiles on sites like Facebook, Twitter, Instagram, and LinkedIn aren’t enough. You also have to post frequent, high-quality content that engages your community. That’s no easy task, especially when you have approximately one million other things to do. But what if we told you we…
Marketing planning
9 Ways Marketing Can Fix a Sales Slump
Did you know a whopping 45% of salespeople miss their quota?* Yes, hearing that—if you’re a business owner or marketer—is like being subjected to the excruciating misery of nails being scraped across a chalkboard…for an hour. There’s hope; keep reading. The misery of every business It seems most businesses finish their year-end planning…
10 Secrets to Consider When Pricing Your Products – Part 2
Did you know that oftentimes the difference between a winning product and a losing product is how you price it? Yep, pricing is THAT important. In this part 2 article in my pricing series, we’ll explore important secrets to consider when: Determining your pricing objectives Presenting and marketing your prices If you…
15 Content Marketing Ideas Your Prospects Will Drool Over
Did you know every 60 seconds Facebook users share 2.4 million pieces of content, or that Twitter users tweet 277,000 times?* Holy Moly! Does anyone sleep anymore? Looks like content marketing is here to stay—and you need to take advantage of the phenomenon. What Is Content Marketing? Content marketing, inbound marketing, or…
10 Important Ways You Should Analyze Your Business to Gain Marketing Strategy Insights
Did you know that according to 2016 statistics published by the Small Business Administration (SBA), about 50% of all businesses survive at least five years, and that number drops to 1/3 after 10 years or more.* Whoa! The importance of keeping your eye on the ball can’t be overstated. Lots of small…