When it comes to social media marketing, having social profiles on sites like Facebook, Twitter, Instagram, and LinkedIn aren’t enough. You also have to post frequent, high-quality content that engages your community. That’s no easy task, especially when you have approximately one million other things to do. But what if we told you we came…
Did you know a whopping 45% of salespeople miss their quota?* Yes, hearing that—if you’re a business owner or marketer—is like being subjected to the excruciating misery of nails being scraped across a chalkboard…for an hour. There’s hope; keep reading. The misery of every business It seems most businesses finish their year-end planning and look…
Did you know that oftentimes the difference between a winning product and a losing product is how you price it? Yep, pricing is THAT important. In this part 2 article in my pricing series, we’ll explore important secrets to consider when: Determining your pricing objectives Presenting and marketing your prices If you…
Did you know every 60 seconds Facebook users share 2.4 million pieces of content, or that Twitter users tweet 277,000 times?* Holy Moly! Does anyone sleep anymore? Looks like content marketing is here to stay—and you need to take advantage of the phenomenon. What Is Content Marketing? Content marketing, inbound marketing, or…
Did you know that according to 2016 statistics published by the Small Business Administration (SBA), about 50% of all businesses survive at least five years, and that number drops to 1/3 after 10 years or more.* Whoa! The importance of keeping your eye on the ball can’t be overstated. Lots of small…
Did you know that between 2006 and 2010 over 100,000 new products were launched?* Holy smokes! Who says there are no original ideas anymore? With all the new products being launched in the business-to-business and business-to-consumer space, you would think a new product launch formula would be a well-oiled machine. WRONG! While there…
Did you know that hundreds of thousands of businesses¹ retain the services of a marketing consultant? Whoa! That’s a ton of much-needed help and support given. And why not? Marketing consultants are critical to the success of many businesses both large and small. There are so many benefits of hiring a marketing…
Did you know that the show MythBusters ran for 15 seasons and aired nearly 300 episodes?¹ Holy cow! It’s fair to say human beings are addicted to myths, old wives’ tales (we all secretly believe they’re true, right?), and hidden discoveries. Myth busting is a great way to keep us honest and appreciate the…
Did you know…NIKE made $30.6 billion in sales for fiscal year 2015, UP 10% from the prior year?¹ Talk about wanting to be like Mike!² How did they do this, you ask? Customer segmentation. Download a complete PDF of this article. Customer segmentation is something you may already be applying in your…
Did you know that 44%* of small businesses don’t have a marketing plan? Say it isn’t so! If you are a small business—or any business, for that matter—you need a marketing plan. If you are selling anything to anyone, you need a marketing plan. If you plan to actually make money from selling…
The bestselling book, The Five Love Languages, has sold over 8 million copies in English and has been translated into 49 other languages.* Gee-whiz! Clearly Dr. Gary Chapman is onto something…huge. The Five Love Languages: How to Express Heartfelt Commitment to Your Mate, was first published in 1992. The 1996 edition consistently ranks…
Did you know that according to the U.S. Census Bureau, over 75% of businesses have no website?* Yikes! ? Yep, a bit unfortunate and can you say, SCARY!!! You would think something like a website would be a marketing must-have for all businesses, but clearly that’s just not the reality. My suspicion is…
Every business, no matter how large or small, should have access to thoughtful, meaningful, relevant, and helpful marketing strategies and tips regardless of their depth of marketing expertise. In the world of business growth and development, it’s all about positioning and marketing puzzle pieces. I beg your pardon, you say? Whether you’re a small business…
End the madness, misery, and misguidance of not attracting and keeping the customers you want. Is this you? You want more customers but don’t know what to do to get more. You know you need to work on retention but don’t know how to start creating loyalty. You want a marketing system for…