Are You Making these 5 Pricing Mistakes in Your Marketing?

Sharing is caring!  Did you know that most businesses simply don’t charge enough for their products and services? And did you know that sales tests have shown that price is one of the most compelling factors that determines the success of a sale? Is your price right?     So, why don’t folks charge enough?…

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How to Use Customer Loyalty to Hit the Repeat Sales Jackpot

Sharing is caring!  Did you know it costs almost 5–10 times more to acquire a new customer than it does to sell to an existing one? But wait, there’s more. Current customers spend 67% more than new customers. By golly gosh! If you plan to stay in business, you’ve got to think about customer loyalty—pronto.¹…

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15 Content Marketing Ideas Your Prospects Will Drool Over

Sharing is caring!  Did you know every 60 seconds Facebook users share 2.4 million pieces of content, or that Twitter users tweet 277,000 times?* Holy Moly! Does anyone sleep anymore? Looks like content marketing is here to stay—and you need to take advantage of the phenomenon.     What Is Content Marketing? Content marketing, inbound…

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