Did you know that oftentimes the difference between a winning product and a losing product is how you price it? Yep, pricing is THAT important. In this part 2 article in my pricing series, we’ll explore important secrets to consider when: Determining your pricing objectives Presenting and marketing your prices If you…
Branding
How to Use Customer Loyalty to Hit the Repeat Sales Jackpot
Did you know it costs almost 5–10 times more to acquire a new customer than it does to sell to an existing one? But wait, there’s more. Current customers spend 67% more than new customers. By golly gosh! If you plan to stay in business, you’ve got to think about customer loyalty—pronto.¹ …
9 Hidden Marketing Tactics You Can Learn from Universal Studios Hollywood to Grow Your Business
Did you know Universal Studios Hollywood had 7.1 million visitors in 2015? Ay caramba! That’s a lot of people, memories, families, kids, and MONEY-SPENDING customers! Yes, I said customers. Many times, people look at theme parks such as this and think it’s just an amusement park meant to simply entertain. Well, that’s partially true.…
Warning: 9 Epic Sales Failures to Avoid Like the Plague
Did you know over 90% of companies will only buy from other companies they trust?¹ There’s a lesson here, folks! If you want sales, you have to build trust—it’s really that simple. But some companies just don’t learn. I had a not-so-great experience with a home improvement vendor (who shall remain nameless) that I…
How to Slam Dunk Your Marketing Like NIKE Using Customer Segmentation
Did you know…NIKE made $30.6 billion in sales for fiscal year 2015, UP 10% from the prior year?¹ Talk about wanting to be like Mike!² How did they do this, you ask? Customer segmentation. Download a complete PDF of this article. Customer segmentation is something you may already be applying in your…