10 Secrets to Consider When Pricing Your Products – Part 2
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10 Secrets to Consider When Pricing Your Products – Part 2

ByAngela Murphy

Did you know that oftentimes the difference between a winning product and a losing product is how you price it? Yep, pricing is THAT important.     In this part 2 article in my pricing series, we’ll explore important secrets to consider when: Determining your pricing objectives Presenting and marketing your prices   If you…

How to Use Customer Loyalty to Hit the Repeat Sales Jackpot
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How to Use Customer Loyalty to Hit the Repeat Sales Jackpot

ByAngela Murphy

  Did you know it costs almost 5–10 times more to acquire a new customer than it does to sell to an existing one? But wait, there’s more. Current customers spend 67% more than new customers. By golly gosh! If you plan to stay in business, you’ve got to think about customer loyalty—pronto.¹    …

9 Hidden Marketing Tactics You Can Learn from Universal Studios Hollywood to Grow Your Business
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9 Hidden Marketing Tactics You Can Learn from Universal Studios Hollywood to Grow Your Business

ByAngela Murphy

  Did you know Universal Studios Hollywood had 7.1 million visitors in 2015? Ay caramba! That’s a lot of people, memories, families, kids, and MONEY-SPENDING customers! Yes, I said customers.   Many times, people look at theme parks such as this and think it’s just an amusement park meant to simply entertain. Well, that’s partially true….

Warning: 9 Epic Sales Failures to Avoid Like the Plague
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Warning: 9 Epic Sales Failures to Avoid Like the Plague

ByAngela Murphy

  Did you know over 90% of companies will only buy from other companies they trust?¹ There’s a lesson here, folks! If you want sales, you have to build trust—it’s really that simple. But some companies just don’t learn. I had a not-so-great experience with a home improvement vendor (who shall remain nameless) that I…

How to Slam Dunk Your Marketing Like NIKE Using Customer Segmentation
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How to Slam Dunk Your Marketing Like NIKE Using Customer Segmentation

ByAngela Murphy

  Did you know…NIKE made $30.6 billion in sales for fiscal year 2015, UP 10% from the prior year?¹ Talk about wanting to be like Mike!² How did they do this, you ask? Customer segmentation.   Download a complete PDF of this article.    Customer segmentation is something you may already be applying in your…

A Step-by-Step Guide to Creating Your Value Proposition
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A Step-by-Step Guide to Creating Your Value Proposition

ByAngela Murphy

Florida-based Bay & Bee, an eco-friendly children’s play space supplier, doubled its retail space in nine months, all thanks to their value proposition!* Who says you don’t need a strong value proposition these days? Download a complete PDF of this article.  The majority of businesses struggle with clearly articulating why they’re unique and oftentimes feel…

10 Must-Ask Questions That’ll Upgrade Your Next Marketing Plan
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10 Must-Ask Questions That’ll Upgrade Your Next Marketing Plan

ByAngela Murphy

Did you know that 44%* of small businesses don’t have a marketing plan? Say it isn’t so! If you are a small business—or any business, for that matter—you need a marketing plan.     If you are selling anything to anyone, you need a marketing plan. If you plan to actually make money from selling…

9 Scary Marketing Mistakes You Should Never Make
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9 Scary Marketing Mistakes You Should Never Make

ByAngela Murphy

Did you know that according to the U.S. Census Bureau, over 75% of businesses have no website?* Yikes! ?     Yep, a bit unfortunate and can you say, SCARY!!! You would think something like a website would be a marketing must-have for all businesses, but clearly that’s just not the reality. My suspicion is…

11 Easy Ways to Create Promotions that Drive Action
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11 Easy Ways to Create Promotions that Drive Action

ByAngela Murphy

80% of consumers would be more tempted to buy from Amazon if they were offered free shipping. 66% would buy if they were offered next-day delivery and 64% said they would buy if they were offered free returns.*     Can you say, cha-ching? If your business isn’t using promotions, you’re leaving money on the…

26 Reasons JustPositionIt! Is Just For You…and Your Company
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26 Reasons JustPositionIt! Is Just For You…and Your Company

ByAngela Murphy

Every business, no matter how large or small, should have access to thoughtful, meaningful, relevant, and helpful marketing strategies and tips regardless of their depth of marketing expertise. In the world of business growth and development, it’s all about positioning and marketing puzzle pieces. I beg your pardon, you say? Whether you’re a small business…

No-Brainer Reasons to Get FREE Updates!
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No-Brainer Reasons to Get FREE Updates!

ByAngela Murphy

End the madness, misery, and misguidance of not attracting and keeping the customers you want.     Is this you? You want more customers but don’t know what to do to get more. You know you need to work on retention but don’t know how to start creating loyalty. You want a marketing system for…

The Key To Unlocking A Perfect Marketing Puzzle Piece In One Easy Step
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The Key To Unlocking A Perfect Marketing Puzzle Piece In One Easy Step

ByAngela Murphy

With all the different types of marketing puzzle pieces out there, how do you know which ones to use or which ones will work best? Should you use notecards or email, a brochure or a coupon, a gift card or landing page, an info graphic or a personalized letter, an infomercial or billboard?   Think…