When it comes to social media marketing, having social profiles on sites like Facebook, Twitter, Instagram, and LinkedIn aren’t enough. You also have to post frequent, high-quality content that engages your community. That’s no easy task, especially when you have approximately one million other things to do. But what if we told you we…
Business development
9 Copywriting Before-and-After’s You’ll Seriously Want to Steal
Did you know that in American Idol’s heyday the show pulled in nearly 40 million viewers? There’s just something about seeing a newbie artist taken from sheer obscurity, watching them blossom right before your eyes, and becoming a show-stopping superstar. We all love a good before and after don’t we? How does this…
9 Ways Marketing Can Fix a Sales Slump
Did you know a whopping 45% of salespeople miss their quota?* Yes, hearing that—if you’re a business owner or marketer—is like being subjected to the excruciating misery of nails being scraped across a chalkboard…for an hour. There’s hope; keep reading. The misery of every business It seems most businesses finish their year-end planning…
10 Secrets to Consider When Pricing Your Products – Part 2
Did you know that oftentimes the difference between a winning product and a losing product is how you price it? Yep, pricing is THAT important. In this part 2 article in my pricing series, we’ll explore important secrets to consider when: Determining your pricing objectives Presenting and marketing your prices If you…
Are You Making these 5 Pricing Mistakes in Your Marketing?
Did you know that most businesses simply don’t charge enough for their products and services? And did you know that sales tests have shown that price is one of the most compelling factors that determines the success of a sale? Is your price right? So, why don’t folks charge enough? There’s several…