10 Secrets to Consider When Pricing Your Products – Part 2
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10 Secrets to Consider When Pricing Your Products – Part 2

Did you know that oftentimes the difference between a winning product and a losing product is how you price it? Yep, pricing is THAT important.     In this part 2 article in my pricing series, we’ll explore important secrets to consider when: Determining your pricing objectives Presenting and marketing your prices   If you…

Are You Making these 5 Pricing Mistakes in Your Marketing?
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Are You Making these 5 Pricing Mistakes in Your Marketing?

  Did you know that most businesses simply don’t charge enough for their products and services? And did you know that sales tests have shown that price is one of the most compelling factors that determines the success of a sale? Is your price right?     So, why don’t folks charge enough? There’s several…