When it comes to social media marketing, having social profiles on sites like Facebook, Twitter, Instagram, and LinkedIn aren’t enough. You also have to post frequent, high-quality content that engages your community. That’s no easy task, especially when you have approximately one million other things to do. But what if we told you we came…
Did you know every 60 seconds Facebook users share 2.4 million pieces of content, or that Twitter users tweet 277,000 times?* Holy Moly! Does anyone sleep anymore? Looks like content marketing is here to stay—and you need to take advantage of the phenomenon. What Is Content Marketing? Content marketing, inbound marketing, or…
Did you know that U.S. infomercials are a $250 billion industry?¹ Wait, I don’t even own a Snuggie®! What is it exactly that these infomercials do to sell like gangbusters? They sell BENEFITS—and you should be selling benefits over features in your business too. The reason I’m bringing up infomercial sales is to demonstrate…
The E! Reality Series Botched was just renewed for its third season set to air in 2016— pulling in 1.8 million viewers. Wowza! People love their before-and-after’s. I love them too and they’re so addicting, aren’t they? So I thought I’d bring you 5 more mouth-watering before-and-after’s that pack a copywriting punch. Finding the perfect…
Did you know there are 211,000,000 pieces of online content created every minute?!* You read it right—that’s 211 million with an M. Can anyone say, holy cow! Hey, content marketing and lead generation work, clearly, or else businesses wouldn’t invest the time, energy, or expense to do it. But there is a proven…
Every business, no matter how large or small, should have access to thoughtful, meaningful, relevant, and helpful marketing strategies and tips regardless of their depth of marketing expertise. In the world of business growth and development, it’s all about positioning and marketing puzzle pieces. I beg your pardon, you say? Whether you’re a small business…
End the madness, misery, and misguidance of not attracting and keeping the customers you want. Is this you? You want more customers but don’t know what to do to get more. You know you need to work on retention but don’t know how to start creating loyalty. You want a marketing system for…