9 Ways Marketing Can Fix a Sales Slump
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9 Ways Marketing Can Fix a Sales Slump

ByAngela Murphy

Did you know a whopping 45% of salespeople miss their quota?* Yes, hearing that—if you’re a business owner or marketer—is like being subjected to the excruciating misery of nails being scraped across a chalkboard…for an hour. There’s hope; keep reading. The misery of every business It seems most businesses finish their year-end planning and look…

10 Secrets to Consider When Pricing Your Products – Part 2
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10 Secrets to Consider When Pricing Your Products – Part 2

ByAngela Murphy

Did you know that oftentimes the difference between a winning product and a losing product is how you price it? Yep, pricing is THAT important.     In this part 2 article in my pricing series, we’ll explore important secrets to consider when: Determining your pricing objectives Presenting and marketing your prices   If you…

Are You Making these 5 Pricing Mistakes in Your Marketing?
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Are You Making these 5 Pricing Mistakes in Your Marketing?

ByAngela Murphy

  Did you know that most businesses simply don’t charge enough for their products and services? And did you know that sales tests have shown that price is one of the most compelling factors that determines the success of a sale? Is your price right?     So, why don’t folks charge enough? There’s several…

How to Use Customer Loyalty to Hit the Repeat Sales Jackpot
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How to Use Customer Loyalty to Hit the Repeat Sales Jackpot

ByAngela Murphy

  Did you know it costs almost 5–10 times more to acquire a new customer than it does to sell to an existing one? But wait, there’s more. Current customers spend 67% more than new customers. By golly gosh! If you plan to stay in business, you’ve got to think about customer loyalty—pronto.¹    …

15 Content Marketing Ideas Your Prospects Will Drool Over
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15 Content Marketing Ideas Your Prospects Will Drool Over

ByAngela Murphy

  Did you know every 60 seconds Facebook users share 2.4 million pieces of content, or that Twitter users tweet 277,000 times?* Holy Moly! Does anyone sleep anymore? Looks like content marketing is here to stay—and you need to take advantage of the phenomenon.     What Is Content Marketing? Content marketing, inbound marketing, or…

10 Important Ways You Should Analyze Your Business to Gain Marketing Strategy Insights
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10 Important Ways You Should Analyze Your Business to Gain Marketing Strategy Insights

ByAngela Murphy

  Did you know that according to 2016 statistics published by the Small Business Administration (SBA), about 50% of all businesses survive at least five years, and that number drops to 1/3 after 10 years or more.* Whoa! The importance of keeping your eye on the ball can’t be overstated.     Lots of small…

51 Ways to Skyrocket Customer Loyalty with a Simple “Thank You”
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51 Ways to Skyrocket Customer Loyalty with a Simple “Thank You”

ByAngela Murphy

  Did you know research shows that when someone receives a thank you they feel higher levels of self-worth?* Imagine what this can do for your customer loyalty!   Is there any better way to say to someone—you mean something to me, you’ve affected my life in a positive way, you’ve helped me, you’ve touched…

9 Avoidable Mistakes That’ll Derail Your Product Launch
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9 Avoidable Mistakes That’ll Derail Your Product Launch

ByAngela Murphy

  Did you know that between 2006 and 2010 over 100,000 new products were launched?* Holy smokes! Who says there are no original ideas anymore?   With all the new products being launched in the business-to-business and business-to-consumer space, you would think a new product launch formula would be a well-oiled machine. WRONG! While there…

9 Signs You Desperately Need to Hire a Marketing Consultant
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9 Signs You Desperately Need to Hire a Marketing Consultant

ByAngela Murphy

  Did you know that hundreds of thousands of businesses¹ retain the services of a marketing consultant? Whoa! That’s a ton of much-needed help and support given. And why not? Marketing consultants are critical to the success of many businesses both large and small.     There are so many benefits of hiring a marketing…

Warning: 9 Epic Sales Failures to Avoid Like the Plague
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Warning: 9 Epic Sales Failures to Avoid Like the Plague

ByAngela Murphy

  Did you know over 90% of companies will only buy from other companies they trust?¹ There’s a lesson here, folks! If you want sales, you have to build trust—it’s really that simple. But some companies just don’t learn. I had a not-so-great experience with a home improvement vendor (who shall remain nameless) that I…

The 10 Most Common Marketing Myths You Need to Know (and Stop Believing)
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The 10 Most Common Marketing Myths You Need to Know (and Stop Believing)

ByAngela Murphy

  Did you know that the show MythBusters  ran for 15 seasons and aired nearly 300 episodes?¹ Holy cow! It’s fair to say human beings are addicted to myths, old wives’ tales (we all secretly believe they’re true, right?), and hidden discoveries. Myth busting is a great way to keep us honest and appreciate the…

Marketing 101: Two Foolproof Ways to Quickly Spot Benefits from Features
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Marketing 101: Two Foolproof Ways to Quickly Spot Benefits from Features

ByAngela Murphy

  Did you know that U.S. infomercials are a $250 billion industry?¹ Wait, I don’t even own a Snuggie®! What is it exactly that these infomercials do to sell like gangbusters? They sell BENEFITS—and you should be selling benefits over features in your business too. The reason I’m bringing up infomercial sales is to demonstrate…

How to Slam Dunk Your Marketing Like NIKE Using Customer Segmentation
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How to Slam Dunk Your Marketing Like NIKE Using Customer Segmentation

ByAngela Murphy

  Did you know…NIKE made $30.6 billion in sales for fiscal year 2015, UP 10% from the prior year?¹ Talk about wanting to be like Mike!² How did they do this, you ask? Customer segmentation.   Download a complete PDF of this article.    Customer segmentation is something you may already be applying in your…

A Step-by-Step Guide to Creating Your Value Proposition
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A Step-by-Step Guide to Creating Your Value Proposition

ByAngela Murphy

Florida-based Bay & Bee, an eco-friendly children’s play space supplier, doubled its retail space in nine months, all thanks to their value proposition!* Who says you don’t need a strong value proposition these days? Download a complete PDF of this article.  The majority of businesses struggle with clearly articulating why they’re unique and oftentimes feel…

10 Must-Ask Questions That’ll Upgrade Your Next Marketing Plan
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10 Must-Ask Questions That’ll Upgrade Your Next Marketing Plan

ByAngela Murphy

Did you know that 44%* of small businesses don’t have a marketing plan? Say it isn’t so! If you are a small business—or any business, for that matter—you need a marketing plan.     If you are selling anything to anyone, you need a marketing plan. If you plan to actually make money from selling…

25 Strategies to Grow Your Customer Satisfaction and Loyalty (based on The Five Love Languages)
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25 Strategies to Grow Your Customer Satisfaction and Loyalty (based on The Five Love Languages)

ByAngela Murphy

The bestselling book, The Five Love Languages, has sold over 8 million copies in English and has been translated into 49 other languages.* Gee-whiz! Clearly Dr. Gary Chapman is onto something…huge.     The Five Love Languages: How to Express Heartfelt Commitment to Your Mate, was first published in 1992. The 1996 edition consistently ranks…

9 Scary Marketing Mistakes You Should Never Make
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9 Scary Marketing Mistakes You Should Never Make

ByAngela Murphy

Did you know that according to the U.S. Census Bureau, over 75% of businesses have no website?* Yikes! ?     Yep, a bit unfortunate and can you say, SCARY!!! You would think something like a website would be a marketing must-have for all businesses, but clearly that’s just not the reality. My suspicion is…

11 Easy Ways to Create Promotions that Drive Action
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11 Easy Ways to Create Promotions that Drive Action

ByAngela Murphy

80% of consumers would be more tempted to buy from Amazon if they were offered free shipping. 66% would buy if they were offered next-day delivery and 64% said they would buy if they were offered free returns.*     Can you say, cha-ching? If your business isn’t using promotions, you’re leaving money on the…

Don’t Make This HUGE Advertising Mistake
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Don’t Make This HUGE Advertising Mistake

ByAngela Murphy

According to statista.com, print advertising spending in the United States is expected to reach $15.1 billion in 2016.* That’s a lot of ink and paper!     If you are going to invest that much dough into print advertising, make sure you are doing everything possible to make the biggest impact on both your business…

26 Reasons JustPositionIt! Is Just For You…and Your Company
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26 Reasons JustPositionIt! Is Just For You…and Your Company

ByAngela Murphy

Every business, no matter how large or small, should have access to thoughtful, meaningful, relevant, and helpful marketing strategies and tips regardless of their depth of marketing expertise. In the world of business growth and development, it’s all about positioning and marketing puzzle pieces. I beg your pardon, you say? Whether you’re a small business…