5 More Mouth-Watering Before-and-After’s that Pack a Copywriting Punch

ByAngela Murphy Business development, Content marketing, Copywriting, Lead generation, Positioning tips, Sales

The E! Reality Series Botched was just renewed for its third season set to air in 2016— pulling in 1.8 million viewers. Wowza! People love their before-and-after’s.

I love them too and they’re so addicting, aren’t they? So I thought I’d bring you 5 more mouth-watering before-and-after’s that pack a copywriting punch.

Finding the perfect words can be hard but the right ones and the right “justpositionINGit” (smile) can make a world of difference on your engagement, leads, and bottom line.

Here is Part 2 of the mouth-watering series—and these are REAL before statements!

Sales letter subject line

Product: Roadside Assistance Membership
Before: We invite you to enjoy immediate membership
How About This: Never be stranded alone again with a special reduced membership rate

Newspaper ad headline

Product: Furniture Sale on Couches and Loveseats
Before: Buy one get the second one ½ price
How About This: Relax in comfort like never before at half the cost

Grocery store ad

Product: Meat and vegetables
Before: Fresh food. Low prices.
How About This: Fill your home with fresh-baked pot roast or juicy smothered chicken on a budget

Direct mail insert

Product: Dance Classes
Before: Excellence in dance since 1980
How About This: Learn to dance like the ballerina you imagined in your dreams

Flyer

Product: Dry Cleaning Services
Before: Fresh garments, fresh air. Professional garment care.
How About This: Give your favorite garments the smell of fresh air. Professional care guaranteed!

There are always ways to add an extra boost to copy to make it mouth-watering and irresistible. Think about the audience, and cater to what will drive them to take action.

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Business development · Copywriting · Lead generation · Positioning tips

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Advertising · Business development · Business-to-business · Business-to-consumer · Inbound · Lead generation · Positioning tips · Sales

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Business development · Content marketing · Lead generation · Marketing planning

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