Warning: 9 Epic Sales Failures to Avoid Like the Plague
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Warning: 9 Epic Sales Failures to Avoid Like the Plague

ByAngela Murphy

  Did you know over 90% of companies will only buy from other companies they trust?¹ There’s a lesson here, folks! If you want sales, you have to build trust—it’s really that simple. But some companies just don’t learn. I had a not-so-great experience with a home improvement vendor (who shall remain nameless) that I…

How to Slam Dunk Your Marketing Like NIKE Using Customer Segmentation
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How to Slam Dunk Your Marketing Like NIKE Using Customer Segmentation

ByAngela Murphy

  Did you know…NIKE made $30.6 billion in sales for fiscal year 2015, UP 10% from the prior year?¹ Talk about wanting to be like Mike!² How did they do this, you ask? Customer segmentation.   Download a complete PDF of this article.    Customer segmentation is something you may already be applying in your…

10 Easy Ways to Get Traffic into Your Brick-and-Mortar Store
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10 Easy Ways to Get Traffic into Your Brick-and-Mortar Store

ByAngela Murphy

Did you know that in 2013, retail sales topped $4.5 trillion and are expected to exceed $5.5 trillion in 2018?* Jiminy Cricket! Who says retail is dead?     With so much focus on the online and digital marketplace, it’s easy to forget that ecommerce sales only represent about 6% of overall retail sales.* Don’t…

9 Scary Marketing Mistakes You Should Never Make
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9 Scary Marketing Mistakes You Should Never Make

ByAngela Murphy

Did you know that according to the U.S. Census Bureau, over 75% of businesses have no website?* Yikes! ?     Yep, a bit unfortunate and can you say, SCARY!!! You would think something like a website would be a marketing must-have for all businesses, but clearly that’s just not the reality. My suspicion is…

Don’t Make This HUGE Advertising Mistake
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Don’t Make This HUGE Advertising Mistake

ByAngela Murphy

According to statista.com, print advertising spending in the United States is expected to reach $15.1 billion in 2016.* That’s a lot of ink and paper!     If you are going to invest that much dough into print advertising, make sure you are doing everything possible to make the biggest impact on both your business…

26 Reasons JustPositionIt! Is Just For You…and Your Company
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26 Reasons JustPositionIt! Is Just For You…and Your Company

ByAngela Murphy

Every business, no matter how large or small, should have access to thoughtful, meaningful, relevant, and helpful marketing strategies and tips regardless of their depth of marketing expertise. In the world of business growth and development, it’s all about positioning and marketing puzzle pieces. I beg your pardon, you say? Whether you’re a small business…

No-Brainer Reasons to Get FREE Updates!
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No-Brainer Reasons to Get FREE Updates!

ByAngela Murphy

End the madness, misery, and misguidance of not attracting and keeping the customers you want.     Is this you? You want more customers but don’t know what to do to get more. You know you need to work on retention but don’t know how to start creating loyalty. You want a marketing system for…

The Key To Unlocking A Perfect Marketing Puzzle Piece In One Easy Step
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The Key To Unlocking A Perfect Marketing Puzzle Piece In One Easy Step

ByAngela Murphy

With all the different types of marketing puzzle pieces out there, how do you know which ones to use or which ones will work best? Should you use notecards or email, a brochure or a coupon, a gift card or landing page, an info graphic or a personalized letter, an infomercial or billboard?   Think…