What your customers say they want and what they actually want can be two wildly different things. 😲 In this episode of the RICH Messaging® Podcast, I reveal that the…
One thing I’ve noticed is that some messaging sounds good…until buyers actually hear it! In this episode of The RICH Messaging® Podcast, I reveal the hidden messaging errors that subtly…
What if you could say one little word and make your message 90% more persuasive? Would you use it? You bet you would! Keep reading. This episode is all about…
Did you know that in American Idol’s heyday the show pulled in nearly 40 million viewers? There’s just something about seeing a newbie artist taken from sheer obscurity, watching them blossom right before your eyes, and becoming a show-stopping superstar. We all love a good before and after don’t we? How does this relate…
Did you know that U.S. infomercials are a $250 billion industry?¹ Wait, I don’t even own a Snuggie®! What is it exactly that these infomercials do to sell like gangbusters? They sell BENEFITS—and you should be selling benefits over features in your business too. The reason I’m bringing up infomercial sales is to demonstrate…
Did you know that there are over 950 different emoji characters and that six billion of those emojis are sent around the world every day?¹ ¡Ay, caramba! The message: Make People FEEL Something:) People are clearly emotional creatures, and smart marketers and business owners should take heed of this fact, particularly in…
Florida-based Bay & Bee, an eco-friendly children’s play space supplier, doubled its retail space in nine months, all thanks to their value proposition!* Who says you don’t need a strong value proposition these days? The majority of businesses struggle with clearly articulating why they’re unique and oftentimes feel as though they’re “just like everyone else.”…
Did you know that 44%* of small businesses don’t have a marketing plan? Say it isn’t so! If you are a small business—or any business, for that matter—you need a marketing plan. If you are selling anything to anyone, you need a marketing plan. If you plan to actually make money from selling…
The bestselling book, The Five Love Languages, has sold over 8 million copies in English and has been translated into 49 other languages.* Gee-whiz! Clearly Dr. Gary Chapman is onto something…huge. The Five Love Languages: How to Express Heartfelt Commitment to Your Mate, was first published in 1992. The 1996 edition consistently ranks…
80% of consumers would be more tempted to buy from Amazon if they were offered free shipping. 66% would buy if they were offered next-day delivery and 64% said they would buy if they were offered free returns.* Can you say, cha-ching? If your business isn’t using promotions, you’re leaving money on the…
The E! Reality Series Botched was just renewed for its third season set to air in 2016— pulling in 1.8 million viewers. Wowza! People love their before-and-after’s. I love them too and they’re so addicting, aren’t they? So I thought I’d bring you 5 more mouth-watering before-and-after’s that pack a copywriting punch. Finding the perfect…
Who doesn’t love a good before and after? Not sure about you, but I love seeing transformations—whether they be cosmetic, weight loss, or home remodels. Here’s a few copywriting tips. It sparks something in us all when we see what another can accomplish. The competitive spirit, maybe? I never tire of seeing meaningful…
Every business, no matter how large or small, should have access to thoughtful, meaningful, relevant, and helpful marketing strategies and tips regardless of their depth of marketing expertise. In the world of business growth and development, it’s all about positioning and marketing puzzle pieces. I beg your pardon, you say? Whether you’re a small business…
End the madness, misery, and misguidance of not attracting and keeping the customers you want. Is this you? You want more customers but don’t know what to do to get more. You know you need to work on retention but don’t know how to start creating loyalty. You want a marketing system for…
Campaign Type: Webinar to Launch
Client Industry: Health & Wellness
Ad Emotional Triggers Used: Aspiration, pain amplification, hope
Best Performing Ad Hook: How would it feel to stop ignoring mirrors because you aren’t happy with your weight?
Click-through Rate for Open Cart Ad: 4.9% (Industry avg. for warm audience is 2%)
Offer: Free webinar
CTA: Sign up for the training now.