9 Copywriting Before-and-After’s You’ll Seriously Want to Steal

Sharing is caring!  Did you know that in American Idol’s heyday the show pulled in nearly 40 million viewers? There’s just something about seeing a newbie artist taken from sheer obscurity, watching them blossom right before your eyes, and becoming a show-stopping superstar. We all love a good before and after don’t we?    …

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Marketing 101: Two Foolproof Ways to Quickly Spot Benefits from Features

Sharing is caring!  Did you know that U.S. infomercial sales were expected to hit $250 billion in 2015?¹ Wait, I don’t even own a Snuggie®! What is it exactly that these infomercials do to sell like gangbusters? They sell BENEFITS, BABY—and you should be selling benefits over features in your business too. The reason I’m…

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What Emoticons and Emojis Can Teach You About Emotional Copywriting

Sharing is caring!  Did you know that there are over 950 different emoji characters and that six billion of those emojis are sent around the world every day?¹ ¡Ay, caramba! The message: Make People FEEL Something:)     People are clearly emotional creatures, and smart marketers and business owners should take heed of this fact,…

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