Did you know that in American Idol’s heyday the show pulled in nearly 40 million viewers? There’s just something about seeing a newbie artist taken from sheer obscurity, watching them blossom right before your eyes, and becoming a show-stopping superstar. We all love a good before and after don’t we? How does this…
Copywriting
Marketing 101: Two Foolproof Ways to Quickly Spot Benefits from Features
Did you know that U.S. infomercials are a $250 billion industry?¹ Wait, I don’t even own a Snuggie®! What is it exactly that these infomercials do to sell like gangbusters? They sell BENEFITS—and you should be selling benefits over features in your business too. The reason I’m bringing up infomercial sales is to demonstrate…
What Emoticons and Emojis Can Teach You About Emotional Copywriting
Did you know that there are over 950 different emoji characters and that six billion of those emojis are sent around the world every day?¹ ¡Ay, caramba! The message: Make People FEEL Something:) People are clearly emotional creatures, and smart marketers and business owners should take heed of this fact, particularly in…
A Step-by-Step Guide to Creating Your Value Proposition
Florida-based Bay & Bee, an eco-friendly children’s play space supplier, doubled its retail space in nine months, all thanks to their value proposition!* Who says you don’t need a strong value proposition these days? Download a complete PDF of this article. The majority of businesses struggle with clearly articulating why they’re unique and…
10 Must-Ask Questions That’ll Upgrade Your Next Marketing Plan
Did you know that 44%* of small businesses don’t have a marketing plan? Say it isn’t so! If you are a small business—or any business, for that matter—you need a marketing plan. If you are selling anything to anyone, you need a marketing plan. If you plan to actually make money from selling…