Did you know that in American Idol’s heyday the show pulled in nearly 40 million viewers? There’s just something about seeing a newbie artist taken from sheer obscurity, watching them blossom right before your eyes, and becoming a show-stopping superstar. We all love a good before and after don’t we? How does this…
Positioning tips
51 Ways to Skyrocket Customer Loyalty with a Simple “Thank You”
Did you know research shows that when someone receives a thank you they feel higher levels of self-worth?* Imagine what this can do for your customer loyalty! Is there any better way to say to someone—you mean something to me, you’ve affected my life in a positive way, you’ve helped me, you’ve touched…
9 Signs You Desperately Need to Hire a Marketing Consultant
Did you know that hundreds of thousands of businesses¹ retain the services of a marketing consultant? Whoa! That’s a ton of much-needed help and support given. And why not? Marketing consultants are critical to the success of many businesses both large and small. There are so many benefits of hiring a marketing…
9 Hidden Marketing Tactics You Can Learn from Universal Studios Hollywood to Grow Your Business
Did you know Universal Studios Hollywood had 7.1 million visitors in 2015? Ay caramba! That’s a lot of people, memories, families, kids, and MONEY-SPENDING customers! Yes, I said customers. Many times, people look at theme parks such as this and think it’s just an amusement park meant to simply entertain. Well, that’s partially true.…
Warning: 9 Epic Sales Failures to Avoid Like the Plague
Did you know over 90% of companies will only buy from other companies they trust?¹ There’s a lesson here, folks! If you want sales, you have to build trust—it’s really that simple. But some companies just don’t learn. I had a not-so-great experience with a home improvement vendor (who shall remain nameless) that I…