Did you know that oftentimes the difference between a winning product and a losing product is how you price it? Yep, pricing is THAT important. In this part 2 article in my pricing series, we’ll explore important secrets to consider when: Determining your pricing objectives Presenting and marketing your prices If…
Did you know that most businesses simply don’t charge enough for their products and services? And did you know that sales tests have shown that price is one of the most compelling factors that determines the success of a sale? Is your price right? So, why don’t folks charge enough? There’s several…
Did you know it costs almost 5–10 times more to acquire a new customer than it does to sell to an existing one? But wait, there’s more. Current customers spend 67% more than new customers. By golly gosh! If you plan to stay in business, you’ve got to think about customer loyalty—pronto.¹ …
