Visibility isn’t vanity. It’s psychology. 🧠 What if one reason people aren’t buying from you has nothing to do with your offer, your price, or even your messaging? What if…
I’m answering the age-old question: Do people make decisions first with emotion and then justify them with logic? 🧐 In this episode of the RICH Messaging® Podcast, I’m putting this…
What your customers say they want and what they actually want can be two wildly different things. 😲 In this episode of the RICH Messaging® Podcast, I reveal that the…
Different buyers need different messages at different stages. In this episode of the RICH Messaging® Podcast, I explore the 5 Stages of Awareness and why tailoring your messages throughout the…
One number can change everything! 🥂 Imagine you’re shopping at the mall and see a watch in the window for $10,000. Curious and a bit intrigued, you walk into the…
What if you could say one little word and make your message 90% more persuasive? Would you use it? You bet you would! Keep reading. This episode is all about…
This one powerful statement, when done right, can identify a solution to a problem, drive sales, attract the right audience, build loyalty, and give you a significant competitive advantage. Wanna…
Let me ask you this. When it comes to benefits and features, can you spot the difference? Let’s find out! If you’re wondering why you should even care about benefits…
It always amazes me how many businesses consistently make at least 3 of these mistakes in their messaging. In my experience, messaging is one of the biggest areas of struggle…
Campaign Type: Webinar to Launch
Client Industry: Health & Wellness
Ad Emotional Triggers Used: Aspiration, pain amplification, hope
Best Performing Ad Hook: How would it feel to stop ignoring mirrors because you aren’t happy with your weight?
Click-through Rate for Open Cart Ad: 4.9% (Industry avg. for warm audience is 2%)
Offer: Free webinar
CTA: Sign up for the training now.