How to Use Customer Loyalty to Hit the Repeat Sales Jackpot
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How to Use Customer Loyalty to Hit the Repeat Sales Jackpot

  Did you know it costs almost 5–10 times more to acquire a new customer than it does to sell to an existing one? But wait, there’s more. Current customers spend 67% more than new customers. By golly gosh! If you plan to stay in business, you’ve got to think about customer loyalty—pronto.¹    …

51 Ways to Skyrocket Customer Loyalty with a Simple “Thank You”
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51 Ways to Skyrocket Customer Loyalty with a Simple “Thank You”

  Did you know research shows that when someone receives a thank you they feel higher levels of self-worth?* Imagine what this can do for your customer loyalty!   Is there any better way to say to someone—you mean something to me, you’ve affected my life in a positive way, you’ve helped me, you’ve touched…

9 Signs You Desperately Need to Hire a Marketing Consultant
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9 Signs You Desperately Need to Hire a Marketing Consultant

  Did you know that hundreds of thousands of businesses¹ retain the services of a marketing consultant? Whoa! That’s a ton of much-needed help and support given. And why not? Marketing consultants are critical to the success of many businesses both large and small.     There are so many benefits of hiring a marketing…

9 Hidden Marketing Tactics You Can Learn from Universal Studios Hollywood to Grow Your Business
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9 Hidden Marketing Tactics You Can Learn from Universal Studios Hollywood to Grow Your Business

  Did you know Universal Studios Hollywood had 7.1 million visitors in 2015? Ay caramba! That’s a lot of people, memories, families, kids, and MONEY-SPENDING customers! Yes, I said customers.   Many times, people look at theme parks such as this and think it’s just an amusement park meant to simply entertain. Well, that’s partially true….

Warning: 9 Epic Sales Failures to Avoid Like the Plague
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Warning: 9 Epic Sales Failures to Avoid Like the Plague

  Did you know over 90% of companies will only buy from other companies they trust?¹ There’s a lesson here, folks! If you want sales, you have to build trust—it’s really that simple. But some companies just don’t learn. I had a not-so-great experience with a home improvement vendor (who shall remain nameless) that I…

25 Strategies to Grow Your Customer Satisfaction and Loyalty (based on The Five Love Languages)
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25 Strategies to Grow Your Customer Satisfaction and Loyalty (based on The Five Love Languages)

The bestselling book, The Five Love Languages, has sold over 8 million copies in English and has been translated into 49 other languages.* Gee-whiz! Clearly Dr. Gary Chapman is onto something…huge.     The Five Love Languages: How to Express Heartfelt Commitment to Your Mate, was first published in 1992. The 1996 edition consistently ranks…

9 Scary Marketing Mistakes You Should Never Make
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9 Scary Marketing Mistakes You Should Never Make

Did you know that according to the U.S. Census Bureau, over 75% of businesses have no website?* Yikes! ?     Yep, a bit unfortunate and can you say, SCARY!!! You would think something like a website would be a marketing must-have for all businesses, but clearly that’s just not the reality. My suspicion is…

26 Reasons JustPositionIt! Is Just For You…and Your Company
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26 Reasons JustPositionIt! Is Just For You…and Your Company

Every business, no matter how large or small, should have access to thoughtful, meaningful, relevant, and helpful marketing strategies and tips regardless of their depth of marketing expertise. In the world of business growth and development, it’s all about positioning and marketing puzzle pieces. I beg your pardon, you say? Whether you’re a small business…

No-Brainer Reasons to Get FREE Updates!
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No-Brainer Reasons to Get FREE Updates!

End the madness, misery, and misguidance of not attracting and keeping the customers you want.     Is this you? You want more customers but don’t know what to do to get more. You know you need to work on retention but don’t know how to start creating loyalty. You want a marketing system for…