What your customers say they want and what they actually want can be two wildly different things. 😲 In this episode of the RICH Messaging® Podcast, I reveal that the…
What if I told you that “buttering up” your audience works? 🧈 It sounds manipulative, doesn’t it? But the research says otherwise! In this episode of the RICH Messaging® Podcast,…
Have you ever noticed how some people can explain a complex idea in a way that instantly makes sense? And then someone else explains the exact same thing…and completely loses…
Different buyers need different messages at different stages. In this episode of the RICH Messaging® Podcast, I explore the 5 Stages of Awareness and why tailoring your messages throughout the…
One number can change everything! 🥂 Imagine you’re shopping at the mall and see a watch in the window for $10,000. Curious and a bit intrigued, you walk into the…
One thing I’ve noticed is that some messaging sounds good…until buyers actually hear it! In this episode of The RICH Messaging® Podcast, I reveal the hidden messaging errors that subtly…
70% of campaigns and pitches fail to deliver meaningful ROI because of poor audience targeting and flawed messaging.* You may not have a traffic problem. But you may have a messaging…
When it comes to messaging, most people sell the wrong thing, that totally tanks conversions. The features. The technical specs. The here and now. In this episode of the RICH…
Have you ever missed out on a sale or didn’t buy that course or new outfit and actually felt bad about it? 😕 That was likely FOMO kicking in. In…
Ready to turn weak, watered-down words into high-converting headlines? Nearly 80% of people read a headline, but only 20% will read the rest of the ad. 😱 And people decide…
Let me ask you a question. How do you feel when you hear the phrase, “Monkey see, monkey do?” 🙊 What’s funny is that most people think of this phrase…
Have you ever heard the phrase, “Sticks and stones may break my bones, but words will never hurt me?” I’m sure you have, and it’s an absolute lie. In this…
What if you could say one little word and make your message 90% more persuasive? Would you use it? You bet you would! Keep reading. This episode is all about…
This one powerful statement, when done right, can identify a solution to a problem, drive sales, attract the right audience, build loyalty, and give you a significant competitive advantage. Wanna…
Let me ask you this. When it comes to benefits and features, can you spot the difference? Let’s find out! If you’re wondering why you should even care about benefits…
It always amazes me how many businesses consistently make at least 3 of these mistakes in their messaging. In my experience, messaging is one of the biggest areas of struggle…
Campaign Type: Webinar to Launch
Client Industry: Health & Wellness
Ad Emotional Triggers Used: Aspiration, pain amplification, hope
Best Performing Ad Hook: How would it feel to stop ignoring mirrors because you aren’t happy with your weight?
Click-through Rate for Open Cart Ad: 4.9% (Industry avg. for warm audience is 2%)
Offer: Free webinar
CTA: Sign up for the training now.