What your customers say they want and what they actually want can be two wildly different things. 😲 In this episode of the RICH Messaging® Podcast, I reveal that the…
What if I told you that “buttering up” your audience works? 🧈 It sounds manipulative, doesn’t it? But the research says otherwise! In this episode of the RICH Messaging® Podcast,…
Have you ever noticed how some people can explain a complex idea in a way that instantly makes sense? And then someone else explains the exact same thing…and completely loses…
Different buyers need different messages at different stages. In this episode of the RICH Messaging® Podcast, I explore the 5 Stages of Awareness and why tailoring your messages throughout the…
One thing I’ve noticed is that some messaging sounds good…until buyers actually hear it! In this episode of The RICH Messaging® Podcast, I reveal the hidden messaging errors that subtly…
70% of campaigns and pitches fail to deliver meaningful ROI because of poor audience targeting and flawed messaging.* You may not have a traffic problem. But you may have a messaging…
When it comes to messaging, most people sell the wrong thing, that totally tanks conversions. The features. The technical specs. The here and now. In this episode of the RICH…
Ready to turn weak, watered-down words into high-converting headlines? Nearly 80% of people read a headline, but only 20% will read the rest of the ad. 😱 And people decide…
Let me ask you a question. How do you feel when you hear the phrase, “Monkey see, monkey do?” 🙊 What’s funny is that most people think of this phrase…
Have you ever heard the phrase, “Sticks and stones may break my bones, but words will never hurt me?” I’m sure you have, and it’s an absolute lie. In this…
Campaign Type: Webinar to Launch
Client Industry: Health & Wellness
Ad Emotional Triggers Used: Aspiration, pain amplification, hope
Best Performing Ad Hook: How would it feel to stop ignoring mirrors because you aren’t happy with your weight?
Click-through Rate for Open Cart Ad: 4.9% (Industry avg. for warm audience is 2%)
Offer: Free webinar
CTA: Sign up for the training now.