Have you ever noticed how some people can explain a complex idea in a way that instantly makes sense? And then someone else explains the exact same thing…and completely loses…
Different buyers need different messages at different stages. In this episode of the RICH Messaging® Podcast, I explore the 5 Stages of Awareness and why tailoring your messages throughout the…
70% of campaigns and pitches fail to deliver meaningful ROI because of poor audience targeting and flawed messaging.* You may not have a traffic problem. But you may have a messaging…
Have you ever heard the phrase, “Sticks and stones may break my bones, but words will never hurt me?” I’m sure you have, and it’s an absolute lie. In this…
Campaign Type: Webinar to Launch
Client Industry: Health & Wellness
Ad Emotional Triggers Used: Aspiration, pain amplification, hope
Best Performing Ad Hook: How would it feel to stop ignoring mirrors because you aren’t happy with your weight?
Click-through Rate for Open Cart Ad: 4.9% (Industry avg. for warm audience is 2%)
Offer: Free webinar
CTA: Sign up for the training now.