Did you know a whopping 45% of salespeople miss their quota?* Yes, hearing that—if you’re a business owner or marketer—is like being subjected to the excruciating misery of nails being scraped across a chalkboard…for an hour. There’s hope; keep reading. The misery of every business It seems most businesses finish their year-end planning…
Business-to-consumer
10 Secrets to Consider When Pricing Your Products – Part 2
Did you know that oftentimes the difference between a winning product and a losing product is how you price it? Yep, pricing is THAT important. In this part 2 article in my pricing series, we’ll explore important secrets to consider when: Determining your pricing objectives Presenting and marketing your prices If you…
Are You Making these 5 Pricing Mistakes in Your Marketing?
Did you know that most businesses simply don’t charge enough for their products and services? And did you know that sales tests have shown that price is one of the most compelling factors that determines the success of a sale? Is your price right? So, why don’t folks charge enough? There’s several…
How to Use Customer Loyalty to Hit the Repeat Sales Jackpot
Did you know it costs almost 5–10 times more to acquire a new customer than it does to sell to an existing one? But wait, there’s more. Current customers spend 67% more than new customers. By golly gosh! If you plan to stay in business, you’ve got to think about customer loyalty—pronto.¹ …
15 Content Marketing Ideas Your Prospects Will Drool Over
Did you know every 60 seconds Facebook users share 2.4 million pieces of content, or that Twitter users tweet 277,000 times?* Holy Moly! Does anyone sleep anymore? Looks like content marketing is here to stay—and you need to take advantage of the phenomenon. What Is Content Marketing? Content marketing, inbound marketing, or…