Did you know a whopping 45% of salespeople miss their quota?* Yes, hearing that—if you’re a business owner or marketer—is like being subjected to the excruciating misery of nails being scraped across a chalkboard…for an hour. There’s hope; keep reading. The misery of every business It seems most businesses finish their year-end planning…
Sales
10 Important Ways You Should Analyze Your Business to Gain Marketing Strategy Insights
Did you know that according to 2016 statistics published by the Small Business Administration (SBA), about 50% of all businesses survive at least five years, and that number drops to 1/3 after 10 years or more.* Whoa! The importance of keeping your eye on the ball can’t be overstated. Lots of small…
9 Signs You Desperately Need to Hire a Marketing Consultant
Did you know that hundreds of thousands of businesses¹ retain the services of a marketing consultant? Whoa! That’s a ton of much-needed help and support given. And why not? Marketing consultants are critical to the success of many businesses both large and small. There are so many benefits of hiring a marketing…
9 Hidden Marketing Tactics You Can Learn from Universal Studios Hollywood to Grow Your Business
Did you know Universal Studios Hollywood had 7.1 million visitors in 2015? Ay caramba! That’s a lot of people, memories, families, kids, and MONEY-SPENDING customers! Yes, I said customers. Many times, people look at theme parks such as this and think it’s just an amusement park meant to simply entertain. Well, that’s partially true.…
Warning: 9 Epic Sales Failures to Avoid Like the Plague
Did you know over 90% of companies will only buy from other companies they trust?¹ There’s a lesson here, folks! If you want sales, you have to build trust—it’s really that simple. But some companies just don’t learn. I had a not-so-great experience with a home improvement vendor (who shall remain nameless) that I…