Did you know it costs almost 5–10 times more to acquire a new customer than it does to sell to an existing one? But wait, there’s more. Current customers spend 67% more than new customers. By golly gosh! If you plan to stay in business, you’ve got to think about customer loyalty—pronto.¹ …
Blog
15 Content Marketing Ideas Your Prospects Will Drool Over
Did you know every 60 seconds Facebook users share 2.4 million pieces of content, or that Twitter users tweet 277,000 times?* Holy Moly! Does anyone sleep anymore? Looks like content marketing is here to stay—and you need to take advantage of the phenomenon. What Is Content Marketing? Content marketing, inbound marketing, or…
10 Important Ways You Should Analyze Your Business to Gain Marketing Strategy Insights
Did you know that according to 2016 statistics published by the Small Business Administration (SBA), about 50% of all businesses survive at least five years, and that number drops to 1/3 after 10 years or more.* Whoa! The importance of keeping your eye on the ball can’t be overstated. Lots of small…
51 Ways to Skyrocket Customer Loyalty with a Simple “Thank You”
Did you know research shows that when someone receives a thank you they feel higher levels of self-worth?* Imagine what this can do for your customer loyalty! Is there any better way to say to someone—you mean something to me, you’ve affected my life in a positive way, you’ve helped me, you’ve touched…
9 Avoidable Mistakes That’ll Derail Your Product Launch
Did you know that between 2006 and 2010 over 100,000 new products were launched?* Holy smokes! Who says there are no original ideas anymore? With all the new products being launched in the business-to-business and business-to-consumer space, you would think a new product launch formula would be a well-oiled machine. WRONG! While there…