Behind every smile or glance is an opinion. What do your customers REALLY think about you?
I was at a conference recently, arranged in roundtable seating with complete strangers, and at the end of the day we were asked to pick a partner and ask and answer questions about one another.
There were four questions:
- What do you see as the dominant trait of my personality?
- What value or principle do you most closely associate with me?
- What skill, ability, or talent comes to mind when you think of me?
- How would you describe me to others who have never met me?
Wow! Answer these four questions about a complete stranger? Let’s see what happened.
When my partner answered the questions about me, she said about me:
- Empathy, sincerity, humility
- Communicator, relating to others
- Inviting, welcoming, friendly
I have to tell you I was completely floored at her answers, and yes, she was dead on—and had known me no longer than four hours. Then I thought, what if she had been wrong?? She didn’t know me personally but had enough of an experience to form an opinion and answer these exercise questions. Even if people don’t know you very well, they definitely have an opinion.
Do You Know?
- What is your company brand?
- What is your personal brand?
- How do you think people really perceive you?
- How do you want others to perceive you?
- What do clients or customers think about you or your product or service?
Conduct a survey
Ask customers and prospects how they feel about your brand, why they work with you, why they don’t work with you, etc. The answers may surprise you. And use those answers as marketing and sales puzzle pieces to help tell your story.
Think about the experience you want a customer to have and how you are ensuring they get that very experience.