84.7% of consumers cite color as the primary reason they buy a particular product*
Do you ever wonder why the colors used in holiday, or any wrapping paper are so bright and festive? Because they are meant to be eye-catching and emotion-provoking, just like your product or service should be.
The use of color can be an amazing way to draw people into your brand. Look at Coca Cola, Target, Tiffany & Co, or Apple’s brilliant use of white. These brands’ use of color completely engages your senses and makes you curious.
There are many ways you can use colors to engross, get attention, and reinforce your message.
Below are just a few:
5 Ways to Incorporate Color in Your Marketing
- Use colorful blog images.
- Use engaging colors in your email marketing. Not only can you use prominent and colorful imagery, don’t be afraid to highlight text or use red lettering (use sparingly) or other colored lettering to reinforce an important point or call to action.
- Don’t be afraid to saturate your website or marketing piece with your brand color. Look at how Cadbury liberally uses its brand colors on its website to perfection.
- Definitely use bold colors in social media posts.
- Use color knockouts. An example of a knockout is a block of deep color that contains white lettering. This type of treatment draws the eye to the area and its accompanying message.
Here’s a Resource for You
Below is a great resource that talks about colors, their affiliated meanings and emotional ties, and gives examples of popular brands’ creative use of color. Click on the image.
Don’t be afraid to be BOLD…people can be easily entertained by color, and will remember your message and brand with the right uses of color!