Episode 2: How to Create Winning Benefits from Stodgy Features
Let me ask you this. When it comes to benefits and features, can you spot the difference? Let’s find out! If you’re wondering why you should even care about benefits…
-
-
9 Copywriting Before & Afters You’ll Seriously Want to Steal
Did you know that in American Idol’s heyday the show pulled in nearly 40 million viewers? There’s just something about seeing a newbie artist taken from sheer obscurity, watching them blossom right before your eyes, and becoming a show-stopping superstar. We all love a good before and after don’t we? How does this relate…
-
Business development · Business-to-business · Business-to-consumer · Customer experience · Customer service · Positioning tips
51 Ways to Skyrocket Customer Loyalty with a Simple “Thank You”
Did you know research shows that when someone receives a thank you they feel higher levels of self-worth?* Imagine what this can do for your customer loyalty! Is there any better way to say to someone—you mean something to me, you’ve affected my life in a positive way, you’ve helped me, you’ve touched…
-
Business development · Business-to-business · Business-to-consumer · Customer experience · Lead generation · Marketing planning · Marketing strategy · Positioning tips · Sales
9 Signs You Desperately Need to Hire a Marketing Consultant
Did you know that hundreds of thousands of businesses¹ retain the services of a marketing consultant? Whoa! That’s a ton of much-needed help and support given. And why not? Marketing consultants are critical to the success of many businesses both large and small. There are so many benefits of hiring a marketing…
-
Branding · Business development · Business-to-consumer · Customer experience · Customer service · Positioning tips · Referrals · Sales
9 Hidden Marketing Tactics You Can Learn from Universal Studios Hollywood to Grow Your Business
Did you know Universal Studios Hollywood had 7.1 million visitors in 2015? Ay caramba! That’s a lot of people, memories, families, kids, and MONEY-SPENDING customers! Yes, I said customers. Many times, people look at theme parks such as this and think it’s just an amusement park meant to simply entertain. Well, that’s partially true….
-
Advertising · Branding · Business development · Business-to-business · Business-to-consumer · Customer experience · Customer service · Lead generation · Outbound · Positioning tips · Sales · Telemarketing
Warning: 9 Epic Sales Failures to Avoid Like the Plague
Did you know over 90% of companies will only buy from other companies they trust?¹ There’s a lesson here, folks! If you want sales, you have to build trust—it’s really that simple. But some companies just don’t learn. I had a not-so-great experience with a home improvement vendor (who shall remain nameless) that I…
-
Business development · Business-to-business · Business-to-consumer · Content marketing · Copywriting · Lead generation · Marketing strategy · Positioning tips
Marketing 101: Two Foolproof Ways to Quickly Spot Benefits from Features
Did you know that U.S. infomercials are a $250 billion industry?¹ Wait, I don’t even own a Snuggie®! What is it exactly that these infomercials do to sell like gangbusters? They sell BENEFITS—and you should be selling benefits over features in your business too. The reason I’m bringing up infomercial sales is to demonstrate…
-
What Emoticons and Emojis Can Teach You About Emotional Copywriting
Did you know that there are over 950 different emoji characters and that six billion of those emojis are sent around the world every day?¹ ¡Ay, caramba! The message: Make People FEEL Something:) People are clearly emotional creatures, and smart marketers and business owners should take heed of this fact, particularly in…
-
Branding · Business development · Business-to-business · Business-to-consumer · Copywriting · Lead generation · Marketing strategy · Positioning tips
A Step-by-Step Guide to Creating Your Value Proposition
Florida-based Bay & Bee, an eco-friendly children’s play space supplier, doubled its retail space in nine months, all thanks to their value proposition!* Who says you don’t need a strong value proposition these days? The majority of businesses struggle with clearly articulating why they’re unique and oftentimes feel as though they’re “just like everyone else.”…
-
Business development · Business-to-business · Business-to-consumer · Copywriting · Customer experience · Customer service · Marketing planning · Marketing strategy · Positioning tips
25 Strategies to Grow Your Customer Satisfaction and Loyalty (based on The Five Love Languages)
The bestselling book, The Five Love Languages, has sold over 8 million copies in English and has been translated into 49 other languages.* Gee-whiz! Clearly Dr. Gary Chapman is onto something…huge. The Five Love Languages: How to Express Heartfelt Commitment to Your Mate, was first published in 1992. The 1996 edition consistently ranks…
-
Advertising · Branding · Business development · Business-to-business · Business-to-consumer · Customer experience · Lead generation · Marketing planning · Marketing strategy · Positioning tips · Promotions · Sales
9 Scary Marketing Mistakes You Should Never Make
Did you know that according to the U.S. Census Bureau, over 75% of businesses have no website?* Yikes! ? Yep, a bit unfortunate and can you say, SCARY!!! You would think something like a website would be a marketing must-have for all businesses, but clearly that’s just not the reality. My suspicion is…
-
Branding · Business development · Business-to-business · Business-to-consumer · Copywriting · Lead generation · Marketing strategy · Positioning tips · Promotions · Referrals · Sales
11 Easy Ways to Create Promotions that Drive Action
80% of consumers would be more tempted to buy from Amazon if they were offered free shipping. 66% would buy if they were offered next-day delivery and 64% said they would buy if they were offered free returns.* Can you say, cha-ching? If your business isn’t using promotions, you’re leaving money on the…
-
5 More Mouth-Watering Before-and-After’s that Pack a Copywriting Punch
The E! Reality Series Botched was just renewed for its third season set to air in 2016— pulling in 1.8 million viewers. Wowza! People love their before-and-after’s. I love them too and they’re so addicting, aren’t they? So I thought I’d bring you 5 more mouth-watering before-and-after’s that pack a copywriting punch. Finding the perfect…
-
What Not to Do with Your Content Marketing Strategy
Did you know there are 211,000,000 pieces of online content created every minute?!* You read it right—that’s 211 million with an M. Can anyone say, holy cow! Hey, content marketing and lead generation work, clearly, or else businesses wouldn’t invest the time, energy, or expense to do it. But there is a proven…
-
Advertising · Business development · Business-to-business · Business-to-consumer · Inbound · Lead generation · Positioning tips · Sales
Don’t Make This HUGE Advertising Mistake
According to statista.com, print advertising spending in the United States is expected to reach $15.1 billion in 2016.* That’s a lot of ink and paper! If you are going to invest that much dough into print advertising, make sure you are doing everything possible to make the biggest impact on both your business…
-
7 Ways You Can Use Direct Mail to Engage and Sell: Part One
Over 155 billion pieces of direct mail were processed in fiscal year 2014, and 80.9 billion of those pieces were advertising related!* Who says direct mail is dead? Clearly, direct mail is still a very viable option for delivering relevant messages to targeted audiences…and it’s highly measurable. And let’s face it—am I the…
-
5 Steps to Guarantee Your Way to More Sales
Oh, the guarantee…Wouldn’t it be great if we could guarantee everything—like spouse fidelity, our heartbeat, or even our life happiness? Ahh…bliss. Maybe we can’t guarantee those things but if you’re a business owner or have something to sell, a guarantee can be a powerful marketing puzzle piece that can have a major impact…
-
9 Ways to Increase Your Convenience Factor
7 Eleven is the world’s largest convenience store chain with some 55,000 stores in 16 countries, of which more than 10,400 are in North America!* Holy smokes—who says being convenient doesn’t pay? What does this tell you? Well, it tells you that people love convenience, especially if it will help save them precious…
-
5 Ways to Uncover More Leads with SMART Telemarketing
You’re eating dinner with your family, or just getting home from work, or are enjoying sleeping in on a Saturday morning, when the phone rings . . . it’s a telemarketer! I know, I know, don’t scream. If you’re like me you cringe when you even think a telemarketer is calling. You dread being…
-
9 Ways to Tap into the Emotion of the Holidays and Bring a Sales Windfall
The holidays are obviously a prime sales time for retailers, but it can also be a great time to capture new prospects and clients for all businesses and service providers. Quite simply, people make New Year’s resolutions—make your product or offering one of those resolutions. The holidays are a time of pure and…
