10 Easy Ways to Get Traffic into Your Brick-and-Mortar Store
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10 Easy Ways to Get Traffic into Your Brick-and-Mortar Store

ByAngela Murphy

Did you know that in 2013, retail sales topped $4.5 trillion and are expected to exceed $5.5 trillion in 2018?* Jiminy Cricket! Who says retail is dead?     With so much focus on the online and digital marketplace, it’s easy to forget that ecommerce sales only represent about 6% of overall retail sales.* Don’t…

9 Scary Marketing Mistakes You Should Never Make
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9 Scary Marketing Mistakes You Should Never Make

ByAngela Murphy

Did you know that according to the U.S. Census Bureau, over 75% of businesses have no website?* Yikes! ?     Yep, a bit unfortunate and can you say, SCARY!!! You would think something like a website would be a marketing must-have for all businesses, but clearly that’s just not the reality. My suspicion is…

11 Easy Ways to Create Promotions that Drive Action
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11 Easy Ways to Create Promotions that Drive Action

ByAngela Murphy

80% of consumers would be more tempted to buy from Amazon if they were offered free shipping. 66% would buy if they were offered next-day delivery and 64% said they would buy if they were offered free returns.*     Can you say, cha-ching? If your business isn’t using promotions, you’re leaving money on the…

5 More Mouth-Watering Before-and-After’s that Pack a Copywriting Punch
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5 More Mouth-Watering Before-and-After’s that Pack a Copywriting Punch

ByAngela Murphy

The E! Reality Series Botched was just renewed for its third season set to air in 2016— pulling in 1.8 million viewers. Wowza! People love their before-and-after’s.     I love them too and they’re so addicting, aren’t they? So I thought I’d bring you 5 more mouth-watering before-and-after’s that pack a copywriting punch. Finding the perfect…

What Not to Do with Your Content Marketing Strategy
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What Not to Do with Your Content Marketing Strategy

ByAngela Murphy

Did you know there are 211,000,000 pieces of online content created every minute?!* You read it right—that’s 211 million with an M.     Can anyone say, holy cow! Hey, content marketing and lead generation work, clearly, or else businesses wouldn’t invest the time, energy, or expense to do it. But there is a proven…

Don’t Make This HUGE Advertising Mistake
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Don’t Make This HUGE Advertising Mistake

ByAngela Murphy

According to statista.com, print advertising spending in the United States is expected to reach $15.1 billion in 2016.* That’s a lot of ink and paper!     If you are going to invest that much dough into print advertising, make sure you are doing everything possible to make the biggest impact on both your business…

7 Ways You Can Use Direct Mail to Engage and Sell: Part One
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7 Ways You Can Use Direct Mail to Engage and Sell: Part One

ByAngela Murphy

Over 155 billion pieces of direct mail were processed in fiscal year 2014, and 80.9 billion of those pieces were advertising related!* Who says direct mail is dead?     Clearly, direct mail is still a very viable option for delivering relevant messages to targeted audiences…and it’s highly measurable. And let’s face it—am I the…

5 Steps to Guarantee Your Way to More Sales
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5 Steps to Guarantee Your Way to More Sales

ByAngela Murphy

Oh, the guarantee…Wouldn’t it be great if we could guarantee everything—like spouse fidelity, our heartbeat, or even our life happiness? Ahh…bliss.     Maybe we can’t guarantee those things but if you’re a business owner or have something to sell, a guarantee can be a powerful marketing puzzle piece that can have a major impact…

9 Ways to Increase Your Convenience Factor
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9 Ways to Increase Your Convenience Factor

ByAngela Murphy

7 Eleven is the world’s largest convenience store chain with some 55,000 stores in 16 countries, of which more than 10,400 are in North America!* Holy smokes—who says being convenient doesn’t pay?     What does this tell you? Well, it tells you that people love convenience, especially if it will help save them precious…

6 Ways to Make People Fall in Love with Your Product or Service
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6 Ways to Make People Fall in Love with Your Product or Service

ByAngela Murphy

Valentine’s Day spending exceeded $18 billion in 2015!* Whoa, that’s a lot of chocolate, right?     Make people fall in love with you all-year-round. Below are a few ways to get people to always say YES, fall more in love with your product or service, or at least take another loving look at you….

5 Ways to Uncover More Leads with SMART Telemarketing
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5 Ways to Uncover More Leads with SMART Telemarketing

ByAngela Murphy

  You’re eating dinner with your family, or just getting home from work, or are enjoying sleeping in on a Saturday morning, when the phone rings . . . it’s a telemarketer! I know, I know, don’t scream. If you’re like me you cringe when you even think a telemarketer is calling. You dread being…

What Wrapping Paper and Bows Can Teach Us About Being Bold in Marketing
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What Wrapping Paper and Bows Can Teach Us About Being Bold in Marketing

ByAngela Murphy

84.7% of consumers cite color as the primary reason they buy a particular product*     Do you ever wonder why the colors used in holiday, or any wrapping paper are so bright and festive? Because they are meant to be eye-catching and emotion-provoking, just like your product or service should be. The use of…

9 Ways to Tap into the Emotion of the Holidays and Bring a Sales Windfall
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9 Ways to Tap into the Emotion of the Holidays and Bring a Sales Windfall

ByAngela Murphy

The holidays are obviously a prime sales time for retailers, but it can also be a great time to capture new prospects and clients for all businesses and service providers. Quite simply, people make New Year’s resolutions—make your product or offering one of those resolutions.     The holidays are a time of pure and…

4 Mouth-Watering Before and After’s That Pack a Copywriting Punch, Part One
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4 Mouth-Watering Before and After’s That Pack a Copywriting Punch, Part One

ByAngela Murphy

Who doesn’t love a good before and after? Not sure about you, but I love seeing transformations—whether they be cosmetic, weight loss, or home remodels. Here’s a few copywriting tips.     It sparks something in us all when we see what another can accomplish. The competitive spirit, maybe? I never tire of seeing meaningful…

8 Shock-Value Tactics to Grab Your Prospect’s Attention and Get Noticed

8 Shock-Value Tactics to Grab Your Prospect’s Attention and Get Noticed

ByAngela Murphy

Have you ever experienced the frustration of not being able to tell your story or get your message to that big prospect you’re just dying to sink your message into? Trying to get past that gatekeeper or executive assistant—or people’s schedules, vacation times, or even egos—can be challenging, no doubt. You want a meeting instead…

26 Reasons JustPositionIt! Is Just For You…and Your Company
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26 Reasons JustPositionIt! Is Just For You…and Your Company

ByAngela Murphy

Every business, no matter how large or small, should have access to thoughtful, meaningful, relevant, and helpful marketing strategies and tips regardless of their depth of marketing expertise. In the world of business growth and development, it’s all about positioning and marketing puzzle pieces. I beg your pardon, you say? Whether you’re a small business…

No-Brainer Reasons to Get FREE Updates!
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No-Brainer Reasons to Get FREE Updates!

ByAngela Murphy

End the madness, misery, and misguidance of not attracting and keeping the customers you want.     Is this you? You want more customers but don’t know what to do to get more. You know you need to work on retention but don’t know how to start creating loyalty. You want a marketing system for…

Powerful Marketing Secrets from the Airline Industry Revealed
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Powerful Marketing Secrets from the Airline Industry Revealed

ByAngela Murphy

With all the different airlines to choose from, is there really a difference? You’re trying to get from point A to point B—how do you really choose? Convenience? Costs? Treatment? Amenities?   I was recently on a Delta flight, and the flight attendant got on the loudspeaker and said that Delta was the first airline…

Do You Know What Your Customers REALLY Think About You? Here’s A Way To Find Out.
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Do You Know What Your Customers REALLY Think About You? Here’s A Way To Find Out.

ByAngela Murphy

Behind every smile or glance is an opinion. What do your customers REALLY think about you?   I was at a conference recently, arranged in roundtable seating with complete strangers, and at the end of the day we were asked to pick a partner and ask and answer questions about one another.   There were…

The Key To Unlocking A Perfect Marketing Puzzle Piece In One Easy Step
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The Key To Unlocking A Perfect Marketing Puzzle Piece In One Easy Step

ByAngela Murphy

With all the different types of marketing puzzle pieces out there, how do you know which ones to use or which ones will work best? Should you use notecards or email, a brochure or a coupon, a gift card or landing page, an info graphic or a personalized letter, an infomercial or billboard?   Think…