Smart strategy. Psychology-backed messaging. Ad campaigns that generate leads, revenue, and real returns.
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REVENUE
REACHED
LEADS
LANDED
ROAS
LANDING PAGE
CONVERSION
REVENUE REACHED
LEADS LANDED
ROAS
LANDING PAGE CONVERSION
Did you know that there are over 950 different emoji characters and that six billion of those emojis are sent around the world every day?¹ ¡Ay, caramba! The message: Make People FEEL Something:) People are clearly emotional creatures, and smart marketers and business owners should take heed of this fact, particularly in…
Florida-based Bay & Bee, an eco-friendly children’s play space supplier, doubled its retail space in nine months, all thanks to their value proposition!* Who says you don’t need a strong value proposition these days? The majority of businesses struggle with clearly articulating why they’re unique and oftentimes feel as though they’re “just like everyone else.”…
Did you know that in 2013, retail sales topped $4.5 trillion and are expected to exceed $5.5 trillion in 2018?* Jiminy Cricket! Who says retail is dead? With so much focus on the online and digital marketplace, it’s easy to forget that ecommerce sales only represent about 6% of overall retail sales.* Don’t…
Did you know that according to the U.S. Census Bureau, over 75% of businesses have no website?* Yikes! ? Yep, a bit unfortunate and can you say, SCARY!!! You would think something like a website would be a marketing must-have for all businesses, but clearly that’s just not the reality. My suspicion is…
80% of consumers would be more tempted to buy from Amazon if they were offered free shipping. 66% would buy if they were offered next-day delivery and 64% said they would buy if they were offered free returns.* Can you say, cha-ching? If your business isn’t using promotions, you’re leaving money on the…
The E! Reality Series Botched was just renewed for its third season set to air in 2016— pulling in 1.8 million viewers. Wowza! People love their before-and-after’s. I love them too and they’re so addicting, aren’t they? So I thought I’d bring you 5 more mouth-watering before-and-after’s that pack a copywriting punch. Finding the perfect…
Did you know there are 211,000,000 pieces of online content created every minute?!* You read it right—that’s 211 million with an M. Can anyone say, holy cow! Hey, content marketing and lead generation work, clearly, or else businesses wouldn’t invest the time, energy, or expense to do it. But there is a proven…
According to statista.com, print advertising spending in the United States is expected to reach $15.1 billion in 2016.* That’s a lot of ink and paper! If you are going to invest that much dough into print advertising, make sure you are doing everything possible to make the biggest impact on both your business…
Over 155 billion pieces of direct mail were processed in fiscal year 2014, and 80.9 billion of those pieces were advertising related!* Who says direct mail is dead? Clearly, direct mail is still a very viable option for delivering relevant messages to targeted audiences…and it’s highly measurable. And let’s face it—am I the…
Oh, the guarantee…Wouldn’t it be great if we could guarantee everything—like spouse fidelity, our heartbeat, or even our life happiness? Ahh…bliss. Maybe we can’t guarantee those things but if you’re a business owner or have something to sell, a guarantee can be a powerful marketing puzzle piece that can have a major impact…
7 Eleven is the world’s largest convenience store chain with some 55,000 stores in 16 countries, of which more than 10,400 are in North America!* Holy smokes—who says being convenient doesn’t pay? What does this tell you? Well, it tells you that people love convenience, especially if it will help save them precious…
Valentine’s Day spending exceeded $18 billion in 2015!* Whoa, that’s a lot of chocolate, right? Make people fall in love with you all-year-round. Below are a few ways to get people to always say YES, fall more in love with your product or service, or at least take another loving look at you….
You’re eating dinner with your family, or just getting home from work, or are enjoying sleeping in on a Saturday morning, when the phone rings . . . it’s a telemarketer! I know, I know, don’t scream. If you’re like me you cringe when you even think a telemarketer is calling. You dread being…
The holidays are obviously a prime sales time for retailers, but it can also be a great time to capture new prospects and clients for all businesses and service providers. Quite simply, people make New Year’s resolutions—make your product or offering one of those resolutions. The holidays are a time of pure and…
Who doesn’t love a good before and after? Not sure about you, but I love seeing transformations—whether they be cosmetic, weight loss, or home remodels. Here’s a few copywriting tips. It sparks something in us all when we see what another can accomplish. The competitive spirit, maybe? I never tire of seeing meaningful…
Every business, no matter how large or small, should have access to thoughtful, meaningful, relevant, and helpful marketing strategies and tips regardless of their depth of marketing expertise. In the world of business growth and development, it’s all about positioning and marketing puzzle pieces. I beg your pardon, you say? Whether you’re a small business…
End the madness, misery, and misguidance of not attracting and keeping the customers you want. Is this you? You want more customers but don’t know what to do to get more. You know you need to work on retention but don’t know how to start creating loyalty. You want a marketing system for…
Campaign Type: Webinar to Launch
Client Industry: Health & Wellness
Ad Emotional Triggers Used: Aspiration, pain amplification, hope
Best Performing Ad Hook: How would it feel to stop ignoring mirrors because you aren’t happy with your weight?
Click-through Rate for Open Cart Ad: 4.9% (Industry avg. for warm audience is 2%)
Offer: Free webinar
CTA: Sign up for the training now.