Over 155 billion pieces of direct mail were processed in fiscal year 2014, and 80.9 billion of those pieces were advertising related!* Who says direct mail is dead? Clearly, direct mail is still a very viable option for delivering relevant messages to targeted audiences…and it’s highly measurable. And let’s face it—am I the…
Oh, the guarantee…Wouldn’t it be great if we could guarantee everything—like spouse fidelity, our heartbeat, or even our life happiness? Ahh…bliss. Maybe we can’t guarantee those things but if you’re a business owner or have something to sell, a guarantee can be a powerful marketing puzzle piece that can have a major impact…
7 Eleven is the world’s largest convenience store chain with some 55,000 stores in 16 countries, of which more than 10,400 are in North America!* Holy smokes—who says being convenient doesn’t pay? What does this tell you? Well, it tells you that people love convenience, especially if it will help save them precious…
Valentine’s Day spending exceeded $18 billion in 2015!* Whoa, that’s a lot of chocolate, right? Make people fall in love with you all-year-round. Below are a few ways to get people to always say YES, fall more in love with your product or service, or at least take another loving look at you….
You’re eating dinner with your family, or just getting home from work, or are enjoying sleeping in on a Saturday morning, when the phone rings . . . it’s a telemarketer! I know, I know, don’t scream. If you’re like me you cringe when you even think a telemarketer is calling. You dread being…
The holidays are obviously a prime sales time for retailers, but it can also be a great time to capture new prospects and clients for all businesses and service providers. Quite simply, people make New Year’s resolutions—make your product or offering one of those resolutions. The holidays are a time of pure and…
Who doesn’t love a good before and after? Not sure about you, but I love seeing transformations—whether they be cosmetic, weight loss, or home remodels. Here’s a few copywriting tips. It sparks something in us all when we see what another can accomplish. The competitive spirit, maybe? I never tire of seeing meaningful…
Every business, no matter how large or small, should have access to thoughtful, meaningful, relevant, and helpful marketing strategies and tips regardless of their depth of marketing expertise. In the world of business growth and development, it’s all about positioning and marketing puzzle pieces. I beg your pardon, you say? Whether you’re a small business…
End the madness, misery, and misguidance of not attracting and keeping the customers you want. Is this you? You want more customers but don’t know what to do to get more. You know you need to work on retention but don’t know how to start creating loyalty. You want a marketing system for…