How to Use Customer Loyalty to Hit the Repeat Sales Jackpot
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How to Use Customer Loyalty to Hit the Repeat Sales Jackpot

  Did you know it costs almost 5–10 times more to acquire a new customer than it does to sell to an existing one? But wait, there’s more. Current customers spend 67% more than new customers. By golly gosh! If you plan to stay in business, you’ve got to think about customer loyalty—pronto.¹    …