Did you know that according to 2016 statistics published by the Small Business Administration (SBA), about 50% of all businesses survive at least five years, and that number drops to 1/3 after 10 years or more.* Whoa! The importance of keeping your eye on the ball can’t be overstated. Lots of small […]
Business-to-business
51 Ways to Skyrocket Customer Loyalty with a Simple “Thank You”
Did you know research shows that when someone receives a thank you they feel higher levels of self-worth?* Imagine what this can do for your customer loyalty! Is there any better way to say to someone—you mean something to me, you’ve affected my life in a positive way, you’ve helped me, you’ve touched […]
9 Avoidable Mistakes That’ll Derail Your Product Launch
Did you know that between 2006 and 2010 over 100,000 new products were launched?* Holy smokes! Who says there are no original ideas anymore? With all the new products being launched in the business-to-business and business-to-consumer space, you would think a new product launch formula would be a well-oiled machine. WRONG! While there […]
9 Signs You Desperately Need to Hire a Marketing Consultant
Did you know that hundreds of thousands of businesses¹ retain the services of a marketing consultant? Whoa! That’s a ton of much-needed help and support given. And why not? Marketing consultants are critical to the success of many businesses both large and small. There are so many benefits of hiring a marketing […]
Warning: 9 Epic Sales Failures to Avoid Like the Plague
Did you know over 90% of companies will only buy from other companies they trust?¹ There’s a lesson here, folks! If you want sales, you have to build trust—it’s really that simple. But some companies just don’t learn. I had a not-so-great experience with a home improvement vendor (who shall remain nameless) that I […]
