Author Archives: Angela Murphy

9 Copywriting Before-and-After’s You’ll Seriously Want to Steal

Sharing is caring!  Did you know that in American Idol’s heyday the show pulled in nearly 40 million viewers? There’s just something about seeing a newbie artist taken from sheer obscurity, watching them blossom right before your eyes, and becoming a show-stopping superstar. We all love a good before and after don’t we?    …

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9 Ways Marketing Can Fix a Sales Slump

Sharing is caring!  Did you know a whopping 45% of salespeople miss their quota?* Yes, hearing that—if you’re a business owner or marketer—is like being subjected to the excruciating misery of nails being scraped across a chalkboard…for an hour. There’s hope; keep reading.     The misery of every business It seems most businesses finish…

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10 Secrets to Consider When Pricing Your Products – Part 2

Sharing is caring!  Did you know that oftentimes the difference between a winning product and a losing product is how you price it? Yep, pricing is THAT important.     In this part 2 article in my pricing series, we’ll explore important secrets to consider when: Determining your pricing objectives Presenting and marketing your prices…

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