Over 155 billion pieces of direct mail were processed in fiscal year 2014, and 80.9 billion of those pieces were advertising related!* Who says direct mail is dead? Clearly, direct mail is still a very viable option for delivering relevant messages to targeted audiences…and it’s highly measurable. And let’s face it—am I the…
84.7% of consumers cite color as the primary reason they buy a particular product* Do you ever wonder why the colors used in holiday, or any wrapping paper are so bright and festive? Because they are meant to be eye-catching and emotion-provoking, just like your product or service should be. The use of…
Every business, no matter how large or small, should have access to thoughtful, meaningful, relevant, and helpful marketing strategies and tips regardless of their depth of marketing expertise. In the world of business growth and development, it’s all about positioning and marketing puzzle pieces. I beg your pardon, you say? Whether you’re a small business…
End the madness, misery, and misguidance of not attracting and keeping the customers you want. Is this you? You want more customers but don’t know what to do to get more. You know you need to work on retention but don’t know how to start creating loyalty. You want a marketing system for…