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Episode 8: FOMO – The Hidden Trigger that Drives Demand for Your Product or Service (And Exactly How to Do It)

Have you ever missed out on a sale or didn’t buy that course or new outfit and actually felt bad about it? 😕 That was likely FOMO kicking in.

In this episode of the RICH Messaging® podcast, I tell you what FOMO is and exactly how to use it in your marketing to persuade your target audience and influence buying decisions.

So, what is FOMO?

If you haven’t heard this term, it means the fear of missing out. FOMO is the very real discomfort, irrational anxiety, and yes, fear that people experience when they feel like they’ve missed out on an opportunity. FOMO makes you believe everyone else is living in the lap of luxury and having these totally great experiences while you sit in a corner all by yourself.

Social media is notorious for this. You’ll see images or videos of people sitting on a beach, or riding in a limo, or boarding a private jet. Why? Because they want you to feel the fear of missing out until you have to buy the product that’s being sold, so you can live that life too.

And here’s what the research tells us:

  • About 69% of millennials say FOMO influences their decisions1
  • Around 56% of people report experiencing FOMO regularly1

👉 FOMO isn’t just some fly-by-night feeling experienced by certain groups of people. It affects most consumers and is one of the easiest ways to drive demand for your product.

3  Incredible Takeaways From This Episode

1️⃣ Why FOMO causes discomfort and anxiety, and how your product or service can provide the relief.

2️⃣ 6 ways to create FOMO and how the psychology behind “new” can trigger urgency. Plus, how to apply FOMO strategies to your offers and launches.

3️⃣ How limiting the quantity of a product or service can stir people into irrational frenzies that boost desire, and how you can use it to sell more.

Useful Resources Mentioned In This Episode

  • Grab the free guide: Craft Marketing Messages That Work Like Magic (In 4 Simple Steps). This tool will help you identify the problem your product or service solves and show you the finite list of 13 things that people ACTUALLY buy. Click here.
  • Have a persuasion question? Get answers by visiting “Ask Ang”
  • Get podcast alerts: Visit https://rich-messaging.com/

Want Even More From Me?

  • Get the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). You’ll learn powerful psychological insights on exactly how to make your message convert. Order it here.

1Source: FOMO, https://gitnux.org/fomo-statistics

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I’ll talk to you again soon!