Episode 11: Subtle Messaging Errors that Instantly Repel Buyers (Try This Instead)
One thing I’ve noticed is that some messaging sounds good…until buyers actually hear it!
In this episode of The RICH Messaging® Podcast, I reveal the hidden messaging errors that subtly weaken persuasion, create buyer resistance, and push prospects away faster than you can spray Raid on a mosquito.
3 Amazing Takeaways From This Episode:
1️⃣ Why emotional triggers can drive up to 90% of our purchase decisions and how to tap into them (with examples).
2️⃣ How the ego can be your best friend when it comes to psychological persuasion.
3️⃣ When being clear over clever wins and what to stay away from.
So many advertisements and content focus on the wrong things. The truth is that people rarely buy because of information alone. They buy because the information triggers an emotional response.
Useful Resources Mentioned In This Episode
- Grab the book: Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This is a perfect resource if you want to see where else you may be getting tripped up in your messaging. Here’s the link: https://justpositionit.com/messaging-mistakes-guide
- Get Podcast Alerts + exclusive content: Visit https://rich-messaging.com
Want Even More From Me?
- Get Persuasive Pitch® (the Framework): This proprietary 14-point roadmap takes your pitch from crashing and burning to compelling and converting. Go here: https://justpositionit.com/persuasivepitchmap/
Sources: The Subconscious Mind of the Consumer (https://www.library.hbs.edu)
Leave a Rating & Subscribe 🤩
If you enjoy this episode and have a real ‘aha’ moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts! Thanks for tuning in to RICH Messaging®.
I’ll talk to you again soon!
