Episode 6: 7 Non-obvious Ways to Use Social Proof and Persuade (That No One’s Talking About)
Let me ask you a question. How do you feel when you hear the phrase, “Monkey see, monkey do?” 🙊 What’s funny is that most people think of this phrase…
Let me ask you a question. How do you feel when you hear the phrase, “Monkey see, monkey do?” 🙊 What’s funny is that most people think of this phrase…

Campaign Type: Webinar to Launch
Client Industry: Health & Wellness
Ad Emotional Triggers Used: Aspiration, pain amplification, hope
Best Performing Ad Hook: How would it feel to stop ignoring mirrors because you aren’t happy with your weight?
Click-through Rate for Open Cart Ad: 4.9% (Industry avg. for warm audience is 2%)
Offer: Free webinar
CTA: Sign up for the training now.