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  • Secrets Pricing Products
    Branding · Business development · Business-to-business · Business-to-consumer · Marketing planning · Marketing strategy · Pricing

    10 Secrets to Consider When Pricing Your Products – Part 2

    ByAngela Murphy

    Did you know that oftentimes the difference between a winning product and a losing product is how you price it? Yep, pricing is THAT important.     In this part 2 article in my pricing series, we’ll explore important secrets to consider when: Determining your pricing objectives Presenting and marketing your prices   If you…

    Read More 10 Secrets to Consider When Pricing Your Products – Part 2Continue

  • Are You Making these 5 Pricing Mistakes in Your Marketing?
    Business development · Business-to-business · Business-to-consumer · Lead generation · Marketing strategy · Pricing

    Are You Making these 5 Pricing Mistakes in Your Marketing?

    ByAngela Murphy

      Did you know that most businesses simply don’t charge enough for their products and services? And did you know that sales tests have shown that price is one of the most compelling factors that determines the success of a sale? Is your price right?     So, why don’t folks charge enough? There’s several…

    Read More Are You Making these 5 Pricing Mistakes in Your Marketing?Continue

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