RICH Messaging® Podcast Episodes Library

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  • Episode 13: Map Your Buyer’s Journey to “Yes” (And the Messaging Missteps that Can Derail It)
    July 2, 2026
    Different buyers need different messages at different stages. In this episode of the RICH Messaging® Podcast, I explore the 5 Stages of Awareness and why…
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  • Episode 12: The Anchoring Effect (Why First Impressions Discreetly Influence Buying Decisions)
    June 18, 2026
    One number can change everything! 🥂 Imagine you’re shopping at the mall and see a watch in the window for $10,000. Curious and a bit…
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  • Episode 11: Subtle Messaging Errors that Instantly Repel Buyers (Try This Instead)
    June 5, 2026
    One thing I’ve noticed is that some messaging sounds good…until buyers actually hear it! In this episode of The RICH Messaging® Podcast, I reveal the…
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  • Episode 10: Why Most Messaging Fails (And the 14-Point Persuasive Pitch® Framework That Fixes It Fast)
    May 21, 2026
    70% of campaigns and pitches fail to deliver meaningful ROI because of poor audience targeting and flawed messaging.* You may not have a traffic problem. But…
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  • Episode 9: The #1 Conversion Killer in Your Messaging (You Can Fix Right Now)
    May 7, 2026
    When it comes to messaging, most people sell the wrong thing, that totally tanks conversions. The features. The technical specs. The here and now. In…
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  • Episode 8: FOMO – The Hidden Trigger that Drives Demand for Your Product or Service (And Exactly How to Do It)
    April 23, 2026
    Have you ever missed out on a sale or didn’t buy that course or new outfit and actually felt bad about it? 😕 That was…
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  • Episode 7: 5 Real-Life Before & After Headlines to Boost Clicks (And Conversions)
    April 9, 2026
    Ready to turn weak, watered-down words into high-converting headlines? Nearly 80% of people read a headline, but only 20% will read the rest of the…
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  • Episode 6: 7 Non-obvious Ways to Use Social Proof and Persuade (That No One’s Talking About)
    March 26, 2026
    Let me ask you a question. How do you feel when you hear the phrase, “Monkey see, monkey do?” 🙊 What’s funny is that most…
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  • Episode 5: A Dark Psychology Secret that Quietly Shapes Behavior (Without Your Target Knowing)
    March 12, 2026
    Have you ever heard the phrase, “Sticks and stones may break my bones, but words will never hurt me?” I’m sure you have, and it’s…
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