RICH Messaging® Podcast Episodes Library

Sort By Category
Search

  • Episode 16: The Secret to Persuasive Messaging Lies in One Simple Question
    August 13, 2026
    What your customers say they want and what they actually want can be two wildly different things. 😲 In this episode of the RICH Messaging®…
    LISTEN NOW

  • Episode 15: The Hidden Psychology of Flattery (Why Feeling Seen Sells)
    July 30, 2026
    What if I told you that “buttering up” your audience works? 🧈 It sounds manipulative, doesn’t it? But the research says otherwise! In this episode…
    LISTEN NOW

  • Episode 14: Paint the Picture: (Why Analogies & Metaphors Make Your Messaging So Persuasive)
    July 16, 2026
    Have you ever noticed how some people can explain a complex idea in a way that instantly makes sense? And then someone else explains the…
    LISTEN NOW

  • Episode 13: Map Your Buyer’s Journey to “Yes” (And the Messaging Missteps that Can Derail It)
    July 2, 2026
    Different buyers need different messages at different stages. In this episode of the RICH Messaging® Podcast, I explore the 5 Stages of Awareness and why…
    LISTEN NOW

  • Episode 12: The Anchoring Effect (Why First Impressions Discreetly Influence Buying Decisions)
    June 18, 2026
    One number can change everything! 🥂 Imagine you’re shopping at the mall and see a watch in the window for $10,000. Curious and a bit…
    LISTEN NOW

  • Episode 11: Subtle Messaging Errors that Instantly Repel Buyers (Try This Instead)
    June 5, 2026
    One thing I’ve noticed is that some messaging sounds good…until buyers actually hear it! In this episode of The RICH Messaging® Podcast, I reveal the…
    LISTEN NOW

  • Episode 10: Why Most Messaging Fails (And the 14-Point Persuasive Pitch® Framework That Fixes It Fast)
    May 21, 2026
    70% of campaigns and pitches fail to deliver meaningful ROI because of poor audience targeting and flawed messaging.* You may not have a traffic problem. But…
    LISTEN NOW

  • Episode 9: The #1 Conversion Killer in Your Messaging (You Can Fix Right Now)
    May 7, 2026
    When it comes to messaging, most people sell the wrong thing, that totally tanks conversions. The features. The technical specs. The here and now. In…
    LISTEN NOW

  • Episode 8: FOMO – The Hidden Trigger that Drives Demand for Your Product or Service (And Exactly How to Do It)
    April 23, 2026
    Have you ever missed out on a sale or didn’t buy that course or new outfit and actually felt bad about it? 😕 That was…
    LISTEN NOW