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Episode 22: Hooks That Stop the Scroll – 3 Psychological Tactics To Grab Attention and Keep It (Part 2 of 3)

RICH Messaging Podcast Episode 22 cover art featuring a fishing tackle box representing marketing hooks that stop the scroll.

It’s time to stop the scroll! 🥂   

The RICH Messaging® Podcast is bringing you part 2 of this three-part series on the psychology of hooks.

And let me address the pink elephant in the room. 🐘 (just pretend it’s pink!)

Yes, you can download a list of copy-and-paste hooks from the web or scroll Instagram. But I want to show you WHY hooks work on the human brain, so you have the inside secrets for yourself.

3 Scroll-Stopping Takeaways From This Episode

1️⃣ 3 psychological tactics to use when creating Negative, How To, and Numbers hooks.

2️⃣ Questions to ask yourself before you create your hooks.

3️⃣ 9 killer hook examples you can steal starting today.

Useful Resources Mentioned In This Episode

  • (Proof) Psychology-Backed Messaging Gets Results: Go behind the scenes of real ad campaigns and the results, including $90,000+ in revenue, nearly 3,000 leads generated, and 12x ROAS (return on ad spend). I’m also sharing “Behind the Results” so you get an inside look at the strategy, the emotional triggers I used, and even the best-performing ad hooks. Click here>
  • (Part 1 of 3) Episode 21, The Psychology of Hooks – Why Some Headlines Stop the Scroll and Others Get Ignored: See how to create hooks using three powerful types of hooks (Transformation, FOMO, and Pain/Problem) and learn what running shoes, chocolate chip cookies, and even news stories reveal about stopping people in their tracks. Listen here>
  • (Free Guide) 25 Secrets to Persuasive Headlines that Sell: Inside this totally free guide, I transform 25 real-life advertising headlines right before your eyes, showing you why the headlines failed and how to pack a persuasive punch. Download it here>
  • Sign Up for Podcast Alerts + exclusive content: Visit https://rich-messaging.com.

Sources:

Want Even More From Me?

  • Grab the Book: Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This guide offers psychological insights into exactly how to craft more persuasive messages and avoid common pitfalls. Here’s the link

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I’ll talk to you again soon!