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Episode 20: Why Childhood Jingles Stick and How to Make Your Messaging Do the Same

“Twinkle, twinkle, little star, how I wonder what you…” 

You finished that sentence, didn’t you? ⭐

Some words have a way of sticking in your brain for decades. Now imagine if your customers remembered YOUR messaging that easily. 

In this episode of the RICH Messaging® Podcast, I’m digging into the psychology behind rhyming words and the fascinating Rhyme-as-Reason Effect, which tells us rhymes do more than help a message stick.

3 Takeaways to Make Your Messaging Click and Stick

1️⃣ Why rhymes are so easy to remember and how you can use that same “sticking power” to make your brand and messaging more memorable (with real-world examples).

2️⃣ How the Rhyme-as-Reason Effect influences perception.

3️⃣ How to strategically use rhyme in your own marketing without sounding cheesy or forced.

Useful Resources Mentioned In This Episode

  • (Proof) Psychology-Backed Messaging Gets Results: Go behind the scenes of real Facebook ad campaigns and the results, including $90,000+ in revenue, nearly 3,000 leads generated, and 12x ROAS (return on ad spend). But I’m also showing you “Behind the Results” so you get an inside look at the strategy, emotional triggers I used, and even the best-performing ad hooks. Click here>
  • (Episode 19) The Hidden Sound Effect That Makes Catchy Copy Convert: In this episode of the RICH Messaging® Podcast, I dig into the hidden psychology of alliteration and why repeating sounds can make your messaging more memorable, and you more money. Click here>
  • (Map) Your RICH Messaging® Journey: If you’re wondering how I can help you, I invite you to choose your RICH Messaging® path. Where are you right now, how much help do you want, and which lane do you want to travel? There’s 5 paths: you can Take a Look Around 👀, Cruise Solo 🚶‍♀️, go on A Guided Tour 🧭, Ride Shotgun with me 🚗, or Let Ang Drive 🔑. Chart your course: Click here>
  • Sign Up for Podcast Alerts + exclusive content: Click here.

Sources:

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