Episode 6: 7 Non-obvious Ways to Use Social Proof and Persuade (That No One’s Talking About)
Let me ask you a question. How do you feel when you hear the phrase, “Monkey see, monkey do?” 🙊 What’s funny is that most people think of this phrase as something OTHER people do, but the reality is that you likely do this too. But don’t worry. I’m going to show you exactly how to use the monkey-see-monkey-do phenomenon to your advantage.
Social proof is a psychological and social phenomenon that causes people to copy others’ actions when choosing how to behave in a given situation. So, we take cues from others, whether we want to admit it or not.
In marketing, social proof is so much more than just testimonials, reviews, and case studies, and the real psychology behind why people trust and buy goes much deeper.
In this episode of RICH Messaging®, I explore 7 non-obvious ways to use social proof to increase conversions, reduce buyer hesitation, and apply persuasion techniques that actually influence decisions.
3 Invaluable Takeaways From This Episode
1️⃣ Why social proof can be your best friend in persuasion and stop you from having to work so dang hard to convince people that your product or service is good. I talk through an experiment that showed a 67% change in behavior after only four days and what this can mean for your conversions.
2️⃣ One social proof technique that helped restaurant sales jump by 13% – 18%, and the exact ways you can use it too in your own business. Fascinatingly enough, this one “p” word increased the demand for a meal, increased customer satisfaction, and increased sales!
3️⃣ How using a waitlist can build trust and change buyer behavior without spending any money, and why it works so well. This is one of the most underutilized strategies in many of the businesses I’ve worked with.
Useful Resources Mentioned In This Episode
- Grab the free guide, Craft Marketing Messages That Work Like Magic (In 4 Simple Steps). This tool will help you identify the problem your product or service solves and show you the finite list of 13 things that people ACTUALLY buy.
- Podcast Alerts: Visit rich-messaging.com
Want Even More From Me?
- Grab the book, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). You’ll learn powerful psychological insights on exactly how to make your message convert.
Sources: Robert Cialdini (Influence), Nudge (Behavioral Science Simplified)
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I’ll talk to you again soon!
