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Episode 5: A Dark Psychology Secret that Quietly Shapes Behavior (Without Your Target Knowing)

Have you ever heard the phrase, “Sticks and stones may break my bones, but words will never hurt me?” I’m sure you have, and it’s an absolute lie. In this episode, I teach you a powerhouse persuasion technique using the psychology of selling that’s highly effective at gaining compliance and influencing decision-making. If you want to understand how to bust through buyer resistance at a deeper level, this one’s for you.

3 Fascinating Takeaways From This Episode

1️⃣ How to create messaging for impact that’s science-backed. As humans, we all want to believe that we are strong and resilient and don’t really care about what other people think or say about us. That’s just not the reality in most cases. I’ll show you how strategic positioning can increase conversions.

2️⃣ 2 ways you can use this dark psychology approach to drive a desired action. I show you exactly how to apply it and provide word-for-word scripts for two example offers (weight loss pills and a free webinar).

3️⃣ One phrase that boosted voter turnout by 15%. You’ll hear about two research studies that demonstrate the real-life results when you choose the right wording to move someone further down the buying funnel.

Useful Resources Mentioned In This Episode

  • Business owners make mistakes in their messaging all the time, and it’s not your fault. You just may not have the right training or tools. I created a guide called Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This guide gives you psychological insights on exactly what to do to 10x your persuasiveness. Check it out here: https://justpositionit.com/messaging-mistakes-guide/
  • Research sources: Alice Tybout and Richard Yalch (voter study) and Robbert Cialdini (teacher study).

Want Even More From Me?

  • Solve the mystery of slow or low leads & conversions with the right messaging strategy. Explore our programs at www.justpositionit.com/shop.

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If you enjoy this episode and have a real ‘aha’ moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts! Thanks for tuning in to RICH Messaging®.

I’ll talk to you again soon!