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Episode 4: 5 Highly Persuasive Words & Phrases You Should Be Using (and the psychology behind them)

What if you could say one little word and make your message 90% more persuasive? Would you use it? You bet you would! Keep reading.

This episode is all about persuading with your words, and the strategies you’ll learn will give you immediate value that you can implement starting today.

3 Smart Takeaways From This Episode

1️⃣ In marketing, you want to try to stay away from using words like we, us, or our company in your messaging because no one really cares about you. People care about themselves and their own problems, and the more you tap into that self-interest, the more persuasive you’ll be. Learn why this 3-letter word can make you 14% more persuasive.

2️⃣ You wouldn’t normally think that cutting in line would be easy. Turns out, when you want to be persuasive, all you need to do is give a reason why you’re asking someone to take an action. Find out how doing this, paired with this one word, can boost your compliance rate by 90%.

3️⃣ When any buying decision needs to be made, no matter how big or small, people don’t want to feel pressured. Knowing this, strategically telling someone they don’t have to take an action can immediately lower defensiveness and even build trust. Listen in to see what this phrase is and how it can make someone more likely to buy from you.

Useful Resources Mentioned In This Episode

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