Did you know that the show MythBusters ran for 15 seasons and aired nearly 300 episodes?¹ Holy cow! It’s fair to say human beings are addicted to myths, old wives’ tales (we all secretly believe they’re true, right?), and hidden discoveries. Myth busting is a great way to keep us honest and appreciate the […]
Business-to-business
Marketing 101: Two Foolproof Ways to Quickly Spot Benefits from Features
Did you know that U.S. infomercial sales were expected to hit $250 billion in 2015?¹ Wait, I don’t even own a Snuggie®! What is it exactly that these infomercials do to sell like gangbusters? They sell BENEFITS, BABY—and you should be selling benefits over features in your business too. The reason I’m bringing up […]
How to Slam Dunk Your Marketing Like NIKE Using Customer Segmentation
Did you know…NIKE made $30.6 billion in sales for fiscal year 2015, UP 10% from the prior year?¹ Talk about wanting to be like Mike!² How did they do this, you ask? Customer segmentation. Download a complete PDF of this article. Customer segmentation is something you may already be applying in your […]
A Step-by-Step Guide to Creating Your Value Proposition
Florida-based Bay & Bee, an eco-friendly children’s play space supplier, doubled its retail space in nine months, all thanks to their value proposition!* Who says you don’t need a strong value proposition these days? Download a complete PDF of this article. The majority of businesses struggle with clearly articulating why they’re unique and […]
10 Must-Ask Questions That’ll Upgrade Your Next Marketing Plan
Did you know that 44%* of small businesses don’t have a marketing plan? Say it isn’t so! If you are a small business—or any business, for that matter—you need a marketing plan. If you are selling anything to anyone, you need a marketing plan. If you plan to actually make money from selling […]
