Business-to-business

Sharing is caring!TwitterFacebookLinkedinemailPrint Did you know that the show MythBusters ran for 15 seasons and aired nearly 300 episodes?¹ Holy cow! It’s fair to say human beings are addicted to myths, old wives’ tales (we all secretly believe they’re true, right?), and hidden discoveries. Myth busting is a great way to keep us honest and […]

Marketing 101: Two Foolproof Ways to Quickly Spot Benefits from Features

Sharing is caring!TwitterFacebookLinkedinemailPrint Did you know that U.S. infomercial sales were expected to hit $250 billion in 2015?¹ Wait, I don’t even own a Snuggie®! What is it exactly that these infomercials do to sell like gangbusters? They sell BENEFITS, BABY—and you should be selling benefits over features in your business too. The reason I’m […]

How to Slam Dunk Your Marketing Like NIKE Using Customer Segmentation

Sharing is caring!TwitterFacebookLinkedinemailPrint Did you know…NIKE made $30.6 billion in sales for fiscal year 2015, UP 10% from the prior year?¹ Talk about wanting to be like Mike!² How did they do this, you ask? Customer segmentation. Download a complete PDF of this article. Customer segmentation is something you may already be applying […]

A Step-by-Step Guide to Creating Your Value Proposition

Sharing is caring!TwitterFacebookLinkedinemailPrint Florida-based Bay & Bee, an eco-friendly children’s play space supplier, doubled its retail space in nine months, all thanks to their value proposition!* Who says you don’t need a strong value proposition these days? Download a complete PDF of this article. The majority of businesses struggle with clearly articulating why they’re […]

10 Must-Ask Questions That’ll Upgrade Your Next Marketing Plan