Florida-based Bay & Bee, an eco-friendly children’s play space supplier, doubled its retail space in nine months, all thanks to their value proposition!* Who says you don’t need a strong value proposition these days? Download a complete PDF of this article. The majority of businesses struggle with clearly articulating why they’re unique and…
Branding
10 Must-Ask Questions That’ll Upgrade Your Next Marketing Plan
Did you know that 44%* of small businesses don’t have a marketing plan? Say it isn’t so! If you are a small business—or any business, for that matter—you need a marketing plan. If you are selling anything to anyone, you need a marketing plan. If you plan to actually make money from selling…
9 Scary Marketing Mistakes You Should Never Make
Did you know that according to the U.S. Census Bureau, over 75% of businesses have no website?* Yikes! ? Yep, a bit unfortunate and can you say, SCARY!!! You would think something like a website would be a marketing must-have for all businesses, but clearly that’s just not the reality. My suspicion is…
11 Easy Ways to Create Promotions that Drive Action
80% of consumers would be more tempted to buy from Amazon if they were offered free shipping. 66% would buy if they were offered next-day delivery and 64% said they would buy if they were offered free returns.* Can you say, cha-ching? If your business isn’t using promotions, you’re leaving money on the…
26 Reasons JustPositionIt! Is Just For You…and Your Company
Every business, no matter how large or small, should have access to thoughtful, meaningful, relevant, and helpful marketing strategies and tips regardless of their depth of marketing expertise. In the world of business growth and development, it’s all about positioning and marketing puzzle pieces. I beg your pardon, you say? Whether you’re a small business…