According to statista.com, print advertising spending in the United States is expected to reach $15.1 billion in 2016.* That’s a lot of ink and paper! If you are going to invest that much dough into print advertising, make sure you are doing everything possible to make the biggest impact on both your business…
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7 Ways You Can Use Direct Mail to Engage and Sell: Part One
Over 155 billion pieces of direct mail were processed in fiscal year 2014, and 80.9 billion of those pieces were advertising related!* Who says direct mail is dead? Clearly, direct mail is still a very viable option for delivering relevant messages to targeted audiences…and it’s highly measurable. And let’s face it—am I the…
5 Steps to Guarantee Your Way to More Sales
Oh, the guarantee…Wouldn’t it be great if we could guarantee everything—like spouse fidelity, our heartbeat, or even our life happiness? Ahh…bliss. Maybe we can’t guarantee those things but if you’re a business owner or have something to sell, a guarantee can be a powerful marketing puzzle piece that can have a major impact…
9 Ways to Increase Your Convenience Factor
7 Eleven is the world’s largest convenience store chain with some 55,000 stores in 16 countries, of which more than 10,400 are in North America!* Holy smokes—who says being convenient doesn’t pay? What does this tell you? Well, it tells you that people love convenience, especially if it will help save them precious…
6 Ways to Make People Fall in Love with Your Product or Service
Valentine’s Day spending exceeded $18 billion in 2015!* Whoa, that’s a lot of chocolate, right? Make people fall in love with you all-year-round. Below are a few ways to get people to always say YES, fall more in love with your product or service, or at least take another loving look at you.…