Did you know that there are over 950 different emoji characters and that six billion of those emojis are sent around the world every day?¹ ¡Ay, caramba! The message: Make People FEEL Something:) People are clearly emotional creatures, and smart marketers and business owners should take heed of this fact, particularly in…
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A Step-by-Step Guide to Creating Your Value Proposition
Florida-based Bay & Bee, an eco-friendly children’s play space supplier, doubled its retail space in nine months, all thanks to their value proposition!* Who says you don’t need a strong value proposition these days? Download a complete PDF of this article. The majority of businesses struggle with clearly articulating why they’re unique and…
10 Must-Ask Questions That’ll Upgrade Your Next Marketing Plan
Did you know that 44%* of small businesses don’t have a marketing plan? Say it isn’t so! If you are a small business—or any business, for that matter—you need a marketing plan. If you are selling anything to anyone, you need a marketing plan. If you plan to actually make money from selling…
25 Strategies to Grow Your Customer Satisfaction and Loyalty (based on The Five Love Languages)
The bestselling book, The Five Love Languages, has sold over 8 million copies in English and has been translated into 49 other languages.* Gee-whiz! Clearly Dr. Gary Chapman is onto something…huge. The Five Love Languages: How to Express Heartfelt Commitment to Your Mate, was first published in 1992. The 1996 edition consistently ranks…
10 Easy Ways to Get Traffic into Your Brick-and-Mortar Store
Did you know that in 2013, retail sales topped $4.5 trillion and are expected to exceed $5.5 trillion in 2018?* Jiminy Cricket! Who says retail is dead? With so much focus on the online and digital marketplace, it’s easy to forget that ecommerce sales only represent about 6% of overall retail sales.* Don’t…
